MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients

Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients.

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At the time of this announcement, Abbey Thomas, CMO, Tremor Video DSP, said, “Our partnership with Cuebiq represents an exciting next phase in our ongoing commitment to advancing video across all screens including CTV.”

Cubeiq’s leading data intelligence platform analyzes location patterns of 61 million monthly anonymous, opted-in US smartphone users on over 180 mobile apps, allowing businesses to glean actionable insights about real-world consumer behaviors and trends.

“Tremor Video DSP has a proven track record of bringing new and dynamic media solutions to market, and we are thrilled to partner exclusively with them to take our leading geo-behavioral insights into the rapidly growing OTT space,” said Antonio Tomarchio, CEO, Cuebiq.

Abbey added, “Applying insights about offline consumer behaviors to the TV screen is an exciting value proposition for marketers and we are committed to investing in opportunities that allow brands to meaningfully connect with their audiences watching CTV.”

Jade Watts, SVP, Group Media Director at Mediahub, said, “Our partnership with Tremor Video DSP has enabled our clients to leverage OTT strategically using custom geo-behavioral audiences. We are excited that our clients will be the first to benefit from this unique offering to meet their brand objectives.”

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Brands that use Tremor Video DSP’s Proximity Plus solution – which is powered by Cuebiq’s insights – can now extend this advanced targeting to full episode, fully viewable and fraud-free inventory on the biggest screen in the house via Connected TV (CTV).

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Currently, Tremor Video DSP is the leading programmatic video platform, matching advertisers with audiences—wherever they may be. Delivering custom video experiences across all screens, we help advertisers tell captivating brand stories to create meaningful, personalized moments with prospective customers. Tremor Video DSP is a Taptica Company.

Currently, Cubeiq provides next-generation location intelligence and measurement company. It is leveraging the largest database of accurate and precise location data in the US to help marketers map and measure the consumer journey.

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