The Announcement, At The Adobe Summit, Reflects a Strong Momentum, as Both Companies Deepen Their Enterprise Platform Integration

At the Adobe Summit, Adobe and Microsoft have announced a step forward in their global partnership (announced in September 2016). The companies are extending their partnership into China to help global brands deliver personalized experiences across customer touchpoints in this important and growing market.

Recommended Read: 5 Things You Should Know About Adobe and Microsoft Cloud Partnership

More than 60 brands around the world currently use Adobe and Microsoft’s joint solutions, including 24 Hour Fitness, AAA Northeast, Avianca, National Center of Missing and Exploited Children and W.B. Mason.

At the Adobe Summit, Adobe and Microsoft announced that they are extending their partnership into China to help global brands deliver personalized experiences across customer touchpoints.

Adobe and Microsoft also outlined native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI.

Recommended Read: Mobfox Introduces Audience Analytics for Better In-App Monetization

The expansion of the companies’ partnership into China enables the global availability of Adobe Experience Cloud. Adobe Experience Cloud will run on Microsoft Azure operated by 21Vianet, a leading carrier-neutral cloud provider. Adobe and Microsoft will work jointly with global brands to help them envision and implement their integrated solutions.

More from Adobe Summit: Extending Native Integrations Between Adobe Campaign and Microsoft Dynamics 365

Currently, in addition to serving more than 60 global brands, Adobe and Microsoft’s new native technology integrations include Adobe Experience Manager Sites Managed Service, running on Microsoft Azure to help companies deliver personalized web experiences. The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

The integration of Adobe Analytics and Microsoft Power BI allows brands to pull data into Power BI to visualize the impact of campaigns across the audiences.

Adobe and Microsoft will integrate their respective data models—Adobe XDM “Experience Data Model” and Microsoft CDM “Common Data Model”—into a standard data model that defines and unifies the language for marketing, sales and services data. The standard data model aligns vast datasets across an organization to develop complete customer profiles and eliminates the need to build and constantly update connectors between systems.

Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn