MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

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Sudipto Ghosh

July 13, 2020
MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow
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Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates.

According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks.

Why MarTech Training?
Why MarTech Training?

Last year, we published the MarTech RADAR 150 Technology landscape for B2B marketing and sales companies based on an extensive research and marketing analytics. In the last twelve months, a lot has changed in the MarTech landscape as we saw some significant mergers and acquisitions in 2018. In 2019, we have expanded our horizon to include a few more companies in the Marketing Technology RADAR. This year we are also including MarTech Training, Learning and Development Platforms that share abundant resources for Marketing and Sales professionals.

Why?

Because, Marketing Technology is no longer a dish of tech supremacy – but more of a cultural clash between companies that can provide smarter, personalized and highly contextual Customer Experience. And, it is only possible to deliver on promises when MarTech professionals train right with tools, technologies and read best content available from vendors, magazines and events.

We had an exciting time re-evaluating* what our MarTech RADAR companies did versus the rest in the B2B tech space.

Our research and listing was based on Accenture’s 4R Personalization Framework. Accenture had put forth ‘4R’ to guide MarTech companies in curating individual-centric contextual content and omni-channel services.

Accenture 4R Personalization Framework
PERSONALIZATION AT SCALE

Here is your MarTech RADAR 250 that we hope have a lot to offer and why you should keep an eye on them.

Marketing Clouds for Total Customer Experience Management (The Big Five)

  1. Salesforce
  2. Genesys
  3. SAP
  4. Oracle Marketing Cloud
  5. Adobe Experience Cloud

Marketing Automation

  1. HubSpot
  2. Pardot
  3. Salesfusion
  4. SharpSpring
  5. MailChimp
  6. Act-On
  7. Selligent Marketing Cloud
  8. ActiveCampaign
  9. Maropost
  10. GetResponse
  11. Adestra
  12. Demandforce
  13. Zaius
  14. Oracle Eloqua and Oracle Responsys
  15. Zoho
  16. Marketo
  17. Netcore Marketing Automation
  18. Mautic
  19. Drip Ecommerce CRM
  20. Keap (earlier Infusionsoft)
  21. LeadSquared
  22. Lead Liasion
  23. bpm’online
  24. GleanView
  25. Listrak

3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications

  1. Blippar
  2. Kaon Interactive
  3. WorldViz
  4. Marxent Labs
  5. Smart2VR
  6. TRIVVER
  7. VARJO

Customer Data Platforms and Customer Intelligence

  1. IgnitionOne
  2. Arm Treasure Data
  3. Lytics
  4. Segment
  5. Experian
  6. Acxiom
  7. Tealium
  8. BlueConic
  9. IPONWEB
  10. Optimove
  11. Hull.io
  12. Simon Data
  13. CaliberMind
  14. NGData
  15. Amperity
  16. AgilOne

Marketing Performance Management

  1. Allocadia
  2. Bizible
  3. Percolate
  4. Hive9
  5. Aprimo
  6. Anaplan
  7. SAS Marketing Ops
  8. Adobe Campaign
  9. Brightfunnel
  10. Infor MRM

Content Marketing and Engagement

  1. Uberflip
  2. Kapost
  3. SnapApp
  4. LookBookHQ(rebranded as PathFactory, as on 5 May 2018)
  5. Curata
  6. UpContent
  7. Outbrain Amplify
  8. Contently
  9. Sprinklr
  10. Hootsuite
  11. Oracle Content and Experience Cloud
  12. Mapp Digital
  13. Showpad
  14. SABIO
  15. Cheetah Digital

Event Management and Tracking

  1. Certain Event Automation
  2. etouches
  3. RegOnline by Cvent
  4. Eventbrite
  5. Bizzabo
  6. Hubb
  7. Splash
  8. Eventogy
  9. Symphony
  10. Eventsforce
  11. Hubilo
  12. Dryfta

 Predictive Analytics and Sales Intelligence Tools

  1. Mintigo
  2. EverString
  3. Infer by Ignite
  4. Radius
  5. DiscoverOrg
  6. FICO Predictive
  7. Ambition
  8. Cien
  9. 6Sense
  10. Clari
  11. Datahug
  12. Qymatix
  13. Looker
  14. Tableau
  15. Infusionsoft
  16. TopOPPS
  17. Leadspace
  18. Pega
  19. Seismic
  20. InsideSales.com
  21. GoodData
  22. LeanPlum
  23. Neustar
  24. TechTarget

Data Science, Visualization, and Marketing Analytics (The 16) 

  1. TIBCO
  2. Statistica
  3. Teralytics
  4. OmniSci (renamed from MapD Technologies)
  5. Buxton Analytics 
  6. Alteryx
  7. Toluna
  8. LatentView
  9. Datorama
  10. Chartio
  11. Informatica
  12. DataFox
  13. Zilliant IQ
  14. DataXu
  15. Swrve
  16. Zementis

 Media Intelligence and Social Media Monitoring

  1. Cision
  2. Talkwalker
  3. Meltwater
  4. Sysomos
  5. Synthesio
  6. Brandwatch
  7. Sprout Social
  8. Sendible
  9. NetBase
  10. Crimson Hexagon
  11. Track Maven
  12. Union Metrics
  13. Unmetric
  14. Socialbakers
  15. Audiense
  16. NUVI
  17. Simply Measured
  18. AgoraPulse

 Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation

  1. Drift
  2. Zendesk
  3. Freshdesk
  4. Atlassian
  5. RingCentral
  6. Chatfuel
  7. NewVoiceMedia
  8. Salesmachine

Audience Data and Identity Resolution

  1. Janrain
  2. Triton Digital
  3. Evergage
  4. Tru Signal
  5. Okta
  6. Bitium
  7. OneLogin
  8. LogMeIn
  9. Ysance
  10. SimilarWeb
  11. SmarterHQ
  12. Monetate
  13. Dynamic Yield

Video Marketing for B2B

  1. Wistia
  2. TwentyThree
  3. Animoto
  4. Vidyard
  5. Brightcove
  6. SproutVideo
  7. Knovio- Knowledge Vision
  8. Innovid
  9. BombBomb
  10. Zype
  11. Ooyala
  12. Kaltura
  13. Vimeo
  14. Panopto

Advertising, Post-Click Marketing and Ad Network Management

  1. ViralGains
  2. Outbrain.com
  3. Admixer
  4. Jebbit
  5. Instapage
  6. Perfect Audience
  7. Quadient Digital Experience

Digital Asset Management

  1. Acquia
  2. Canto
  3. Widen
  4. Bynder
  5. Wrike
  6. Sitecore
  7. Kentico

State-of-the-Art Artificial Intelligence

  1. Conversica
  2. Fractal Analytics
  3. Invoca
  4. DeepIntent
  5. Uru
  6. Sensory
  7. Protagonist
  8. SalesBrain
  9. Lytics
  10. Sentient AI
  11. Equals 3
  12. Aivo
  13. Intercom
  14. Alexa for Business

Digital Advertising and Live Analytics

  1. SpotX
  2. Criteo
  3. 4C Insights
  4. PubMatic
  5. Marin Analytics
  6. Nielsen Analytics
  7. Marchex
  8. Comscore
  9. Dataxu
  10. Choozle
  11. Verizon Media DSP
  12. MediaMath
  13. Conversant
  14. The Trade Desk
  15. Quantcast
  16. Viant Advertising Cloud
  17. Steelhouse Edge
  18. Vungle
  19. Xaxis
  20. Pixability
  21. Teads

Video Conferencing

  1. GoToMeeting
  2. Zoom Video Conferencing
  3. RingCentral
  4. Skype for Business
  5. CiscoWebex
  6. BlueJeans
  7. UberConference
  8. Zoho Meeting
  9. Free Conference Call
  10. Polycom
  11. Fuze
  12. Qumu

MarTech and SalesTech Training

  1. Medill School of Journalism, Media, Integrated Marketing Communications
  2. Arke University
  3. HubSpot Academy
  4. LinkedIn Sales Navigator
  5. Salesforce Trailhead / Salesforce Learning Centre
  6. Adobe eLearning
  7. Content Marketing Institute(CMI)
  8. ITSMA Account-Based Marketing Certification and Mentoring Program 
  9. Demandbase ABM
  10. Marketo University
  11. Gartner Marketing Technology

To participate in our editorial programs, drop us a line at news@martechseries-67ee47.ingress-bonde.easywp.com

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Picture of Sudipto Ghosh

Sudipto Ghosh

Sudipto Ghosh is a former Director of Content at iTech Series.

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