Winmo Acquries Redbooks to Further Refine B2B Sales Intelligence

Sudipto Ghosh

May 15, 2018

Redbooks’ Acquisition Enriches Winmo’s Sales Intelligence Dataset and Secures Its Position as the Most Widely Used and Highly Rated B2B Sales Intelligence Provider for the Advertising Industry

Winmo, a product of List Partners, has acquired Redbooks. The acquisition is seen as a move that solidifies Winmo’s position as a market-leading B2B sales intelligence provider to the advertising industry. The acquisition delivers on the company’s mission to provide the most comprehensive and forward-looking sales data, empowering sales professionals to reach exactly the right prospects, at precisely the right time.

Winmo also predicts sales opportunities on the horizon – tracking subtle industry shifts that in return provide clients with forecasted new business leads months before they happen.

Coming on the heels of another expansion earlier this week, through which Winmo acquired agency new business solution Access Confidential, the move continues the company’s upward trajectory under the leadership of CEO Dave Currie.

At the time of this announcement, Dave Currie, CEO of List Partners at Winmo, said, “We’re excited to combine our world-class B2B sales intelligence platform, Winmo, with Redbooks’ industry renowned data and buying signals insights to provide our agency, media, adtech, and sponsorship customers with the mission-critical sales leads and support they need to thrive.”

Winmo and Redbooks will move forward as one company serving the same mission: to accelerate sales for their customers by delivering the highest quality data and actionable sales intelligence on National Advertisers, their agencies, and adtech partners.

Historically, as two competing companies, Winmo and Redbooks, have maintained offerings that, while overlapping in some areas, have focused on different aspects of sales acceleration. Now, the combination of those different focuses will provide customers a holistic, best-in-class solution.

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Dave added, “While Winmo has strategically been focused on building a highly predictive sales platform that has brand-centric contacts, display taxonomy and fluid CRM integrations with Salesforce, Redbooks has focused on broadening their dataset of tracked companies and contacts to include deeper roles and global data. Combining these different focuses will strengthen and scale the sales intelligence we deliver daily and bring tremendous value to our customers moving forward.”

Redbooks users will continue to be fully supported by an even larger US-based research group and customer success team. Customers will also have the option to experience Winmo as key features and data are migrated from Redbooks to the Winmo platform.

Currently, Winmo helps in taking the guess-work out of prospecting, we guide those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time.

With access to verified sales intelligence, intuitive features, and forecasted opportunities, Winmo users don’t chase new business leads, they get out in front of them.