The Company Releases the Industry’s First Brand Awareness Analytics for Consumer Recognition of TLDs

BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain Marketplace.

BRS Media Releases Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

In preparation for ICANN 66, the company has created and released its TLD Industry Quadrant Brand Analytics graph, the scatter-plot graph is designed to provide an Industry wide look at essential TLD Brand Awareness with Low to High Brand Yield and Brand Visibility based on a variety of factors, including but not limited to; yield per domain name, price point, popularity of sites, type of usage, and TLD recognition.

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“We’re pleased to release the domain Industry’s first Quadrant Analytics of Brand Awareness, a graph we created to present an overall industry trend of TLD Brand Currency valuation,” remarked George T. Bundy, Chairman & CEO of BRS Media Inc. “We have compiled these insights to reflect the Strengths, Weaknesses, Opportunities, Threats or SWOT Analysis of consumer awareness and brand development across the Top-Level Domain sector. Our focus is to help registry operators to better understand the relationships between building consumer awareness and brand strategy (Yield/Visibility), to ensure that a TLDs culture cuts through and translates into best-in-class online experience for the audience and clients.”

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BRS Media will be in attendance at the ICANN meeting in Montreal, Canada. New gTLD, ccTLD or Legacy TLD Registry Operators looking to position Top-Level Domains to cut through and translate into outstanding online experience for the audience.

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