Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

By MTS Staff Writer On Oct 20, 2018

Expanded Data Source Alongside Radius’ CDP Delivers Single Source of Truth for B2B Data

Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including business data across 190 countries, five million corporate hierarchies, 80 additional business firmographics, and D-U-N-S numbers to fuel go-to-market insights, revenue operations, and customer experiences. Radius welcomes Dun & Bradstreet as its first branded data source as it expands The Network of Record and data platform toward a data-agnostic, real-time access model.

Dun & Bradstreet is the latest to join Radius’ growing partner ecosystem, which includes Oracle Marketing Cloud, Salesforce, Marketo, and LiveRamp. With leading partners, and the flexible API and scalable data store recently introduced as Radius Unify, Radius customers can connect all of their internal data to a growing network of the most trusted third-party data sources and data onboarders to activate audiences across more than 500 channels. The Dun & Bradstreet relationship allows revenue and data teams to centrally access the single largest B2B data source integrated across any system, channel, and customer experience.

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“The industry is evolving to use data platforms to solve enterprises’ pressing need for trusted, real-time data and an all-encompassing view of their customer and market,” said Joel Carusone, CTO, Radius. “Our relationship with Dun & Bradstreet expands The Network of Record model to include more comprehensive data that can be accessed and activated in real time across any go-to-market system via the Radius platform.”

With the Dun & Bradstreet data accessible via Radius’ Enterprise Customer Data Platform (CDP), customers can now:

Increase conversion rates with deeper account targeting that includes firmographics, technographics, intent, social and web, and more.
Grow audience reach to more than 130 million active global companies and millions of contacts that can be activated on more than 500 channels.
Advance data management strategy with all third-party data accessible in a single, real-time customer data platform.
Improve reporting and AI by enriching any internal data system in real time with comprehensive data.

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In The Forrester Wave: B2B Marketing Data Providers, Q3 2018, Radius received the highest possible score in data management, and Dun & Bradstreet received the highest possible score in data coverage. Together, they allow enterprises to now integrate the richest unified B2B data sources – with 130 million active global businesses, hundreds of attributes, and millions of contacts.

According to the report, “Radius’ product vision is to deliver an enterprise-class CDP, and early customer deployments have been positive…Radius is a best fit for B2B marketers looking for a data platform with advanced data integration and management capabilities.”