Evergage for Email – Evergage’s Advanced Email Personalization Solution – Recognized for Helping Marketers Cut Through Inbox Clutter and Improve Email Marketing Effectiveness
Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 Golden Bridge Awards. Evergage’s email personalization solution, Evergage for Email, received gold – the highest-level honor – as a “Best New Product of the Year” (Cloud Computing/SaaS category) for dramatically improving email marketing effectiveness. This marks the fourth consecutive year that Evergage has brought home the gold in this global annual awards program.
The Golden Bridge Awards honor the world’s best in organizational performance, products and services, executives, management teams and more. Organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations.
This award follows other recent accolades for Evergage – with Evergage for Email also honored with a gold Stevie Award in The 2018 American Business Awards. Earlier this year, in recognition of its high-impact technologies for 1-to-1 engagement, Evergage was named “Best E-Commerce Solution” in the SIIA CODiE Awards, “Best Customer Data Platform (CDP)” in the MarTech Breakthrough Awards, a “Top Rated A/B Testing and Personalization Tool” on TrustRadius, and more.
“Evergage helps organizations transform the dream of 1-to-1 customer engagement into reality,” said Evergage CMO Andy Zimmerman. “This recent honor from the Golden Bridge Awards underscores our commitment to – and investments in – advanced email personalization. As buyers get bombarded with irrelevant and ill-timed messages and offers, Evergage for Email helps marketers cut through the clutter with timely, maximally relevant and engaging communications that drive action.”
Evergage for Email is part of Evergage’s full personalization and customer data platform – used to monitor, understand and personalize user interactions in real time across other digital channels (web, web and mobile apps, onsite search, etc.), and remember where visitors “left off.” Main components of Evergage for Email include:
- Open-time personalization – for delivering content and offers that are dynamically personalized when a message is opened – not when it is sent – to account for the recipient’s latest actions across channels (purchased an item, downloaded an eBook, etc.) or product and content changes (e.g., “don’t show out-of-stock items”). The algorithmically rendered recommendations can even change if the message is reopened, reflecting that person’s up-to-the-minute activity.
- Triggered emails – enabling marketers to send perfectly timed, relevant, one-off emails to an individual, based on simple or complex actions the person has taken, cumulative behavior and/or external factors (such as weather).
- Evergage SmartBatch – for sending strategic and personalized batch campaigns. Marketers can send emails to a list of people on a one-time or recurring basis, including content that is individually personalized at send or open time. Evergage natively determines the best time to send an email to each person to improve open rates – and if a recipient has been unresponsive for a period or recently received a higher-priority triggered email, future batch emails can be suppressed for a designated time.