Company Sees Rapid International Growth – Opening Offices, Increasing Revenues and Bolstering Presence
As the world grows more connected, marketing, too, must evolve and operate as a center for driving global demand. Getting to that level of scale requires marketers to operate with extreme efficiency, prioritizing the marketing channels proven to have the greatest return on investment and optimizing every touchpoint within them.
At the same time, brands need to personalize customer experiences to meaningfully engage with prospects and convert them to customers: in fact, McKinsey found that personalization can increase ROI on marketing campaigns by 5X. That’s why marketing organizations are increasingly turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data.
“Marketers everywhere are owning more of the sales funnel and looking for solutions that provide actionable insights and deliver revenue,” says Michael Savanis, Managing Director, APAC. “This trend has helped drive ON24 grow our international presence. We’re looking forward to continuing to best serve our growing number of global customers in the months ahead, as more and more marketers look for solutions that drive ROI for their businesses.”
As the only data-driven marketing platform with multilingual capabilities in over 35 languages, ON24 is now the most trusted webinar platform worldwide: more than 100 companies have made ON24 their global provider, creating centers of excellence for driving effective pipeline and syndicating that to their most strategic regions. The company now serves 40% of the Fortune 100, and international brands like SAP, Deloitte, and Microsoft. Other highlights include:
- Increasing international pipeline by 87% since 2016
- 180% new bookings growth in 2017 in APAC, with APAC and emerging markets accounting for nearly 25% of the company’s overall revenue
- Maintains the largest global support footprint of any webinar marketing platform with offices around the world, including the key regions of Munich, Singapore, Sydney, and Stockholm
The company itself drives global revenue through ON24 webinars — with centralized deployment and delivery of key webinar programs, ON24 is able to quickly scale in new markets increasing its international pipeline by 87 percent since 2016. To further cultivate this growing international community of customers, ON24 just completed a global series of its annual user conference, Webinar World, hosting marketers in San Francisco, Sydney, Singapore, and London with over 2,100 attendees.