Banner Before Header
Browsing Tag

ON24

Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

ON24 Continues to Scale International Presence with Strategic Leadership at Helm

B2B veterans Tim Collin and Dan Harrison bring vast experience to best serve EMEA, APAC customers As world markets become interdependent and technology adoption continues to increase, marketers around the world are turning to ON24, the marketing technology leader helping enterprises create live, always-on and personalized digital experiences that drive revenue. That's why ON24 today announced it is furthering its investment internationally to best serve customers around the world. With global accounts comprising over 25%…

ON24 Establishes Presence in Canada

To Help Marketers Build and Engage Their Audience in the Age of Data Privacy, ON24 Brings Its Digital Experience Platform Directly to Canada As technology adoption accelerates and global markets become more interconnected, marketers around the world are turning to ON24, the leader in data-rich experiences that drive revenue. That's why ON24 today announced its expansion into Canada and a direct selling presence in the country, to best serve an increasing number of customers across the region. "ON24 is all about our…

As Manufacturing Digitally Transforms, Companies Turn to ON24 to Enable Channel and Build Pipeline

Benchmarks Report Highlights Industry Best Practices as 86% of Manufacturers Say Webinars Lower Cost per Lead With 71% of manufacturing professionals saying that webinars help them reach target accounts, ON24 -- the leading technology company helping power manufacturing marketers -- is the core pillar of the industry's channel enablement, distributor education and demand generation strategy. The manufacturing industry is evolving as new innovations such as Artificial Intelligence and the Internet of Things become…

ON24 Trusted By Life Sciences Companies for Critical Education Needs

Company releases vertical report as ON24 emerges as the industry's go-to channel As healthcare evolves for the digital age, the life sciences industry must find innovative ways to educate and stay current with the latest technology. That's why the industry's top, global brands, including Zoetis, Roche, and Eli Lilly turn to ON24, the leading digital experience platform, for training employees and educating healthcare professionals (HCPs). Historically, life sciences companies relied on in-person meetings and symposiums…

Leading Associations Turn to ON24 for Member Engagement and Revenue Growth

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

ON24 Empowers Marketers with a 360-degree View of Customer Engagement

With 53% of marketers reporting that it's extremely important to have access to engagement insights from webinars, there's never been a more vital time to collect key information from prospects and customers and turn these insights into action. That's why ON24, a technology leader helping companies create live, always-on and personalized digital experiences, today announced it is working with SAP to empower marketers with vital data to engage thoughtfully and authentically at every stage of the buying process. The ON24…

Marketers Lose Confidence in Content Marketing Effectiveness, According to New Report

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

ON24 Releases ‘Content Insights’ to Help Marketers Beat Audience Data Challenges

Powered by the ON24 Platform, the Latest Intelligence Empowers Marketers to Create the Most Valuable Content With CMOs saying that their number one data priority is gaining actionable insights,  ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced the launch of Content Insights to help marketers comprehensively understand how their content is performing. The announcement was made at the company's flagship Webinar World 2019 user…

ON24 Has Record 2018; Poised for Momentous 2019

Company Is Rapidly Approaching $100 Million in ARR With 70% of marketers indicating their spending on Demand Gen will increase in the next year, companies from small businesses to Fortune 100s are turning to ON24 to create engaging digital experiences that capture data and drive revenue. Marketers ever-increasing demand for proven pipeline-generating strategies, tools and tactics, helped fuel another record year for ON24. 2018 was a banner year for the company, as: ON24's flagship product, Webcast Elite, brought…

ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences

According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it's the marketers who focus on account-based engagement that succeed. That's why ON24, the leader in digital experiences, launched ON24 Target, a personalized content solution designed to engage and convert prospects. ON24 Target joins ON24 Webcast Elite and ON24 Engagement Hub as the latest addition to the ON24 Platform, forming a holistic solution for marketers to create live, always-on…

ON24 Announces Webinar World 2019: Engage for Action

NPR's Scott Simon Headlining Event Focused on Turning Digital Engagement into Results With 49 percent of consumers saying they will disregard a brand that sends them too many ads or irrelevant content, every brand needs to stop interrupting, and start genuine conversations that uncover insights about the person on the other end. That's why ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced that its annual flagship conference, Webinar…

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews Honors Hyland Alongside Leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has evolved rapidly in the past three years, it's vital to have leaders that keep pace with the field's accelerating evolution. That's why ON24 is proud to announce that DMNews, a marketing publication, is honoring ON24 CMO Joe Hyland as one of their "40 Under 40" for 2018. The 40 Under 40 honorees are chosen by the editorial staff at DMNews. The award "recognizes the new…

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company Sees Rapid International Growth - Opening Offices, Increasing Revenues and Bolstering Presence As the world grows more connected, marketing, too, must evolve and operate as a center for driving global demand. Getting to that level of scale requires marketers to operate with extreme efficiency, prioritizing the marketing channels proven to have the greatest return on investment and optimizing every touchpoint within them. At the same time, brands need to personalize customer experiences to meaningfully engage…

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

ON24 Is the First Webinar Platform Integrated with Microsoft Dynamics 365 for Marketing As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing. The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing…

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

Marketers Double down on Webinars as ON24 Increases New Customers, Furthers Relationships with Existing Ones With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That's why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to…

Why You Need Engagement-driven Marketing in the Digital Era

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head. Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

ON24 Names Ian Halifax Chief Financial Officer as Company Accelerates Growth

With More Than Two Decades of Public and Private Company Experience, Ian Halifax to Lead Global Finance and Operations Teams On the heels of unprecedented growth, ON24, the leading technology provider redefining the way businesses engage, announced Ian Halifax has joined the company as its Chief Financial Officer. He brings vast accounting, financial, and operational experience across a range of public and private companies to the ON24 executive team. "Our mission at ON24 is to help marketers across the globe turn…

Webinar Engagement Delivers Business Impact, Says ON24 Report

2018 Webinar Benchmarks Report Provides Groundbreaking Insights Into Maximizing Engagement With more than 66% of buyers saying they prefer webinars to other content formats, businesses are leveraging the power of webinars now more than ever. ON24, the leading engagement platform, released its 2018 Webinar Benchmarks Report, providing an unprecedented look into how today's marketers are innovatively using the platform and effectively interacting with prospective customers. The report is based on the…