Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

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Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement

Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.

Epsilon is responsible for building, launching and managing the new Dell Advantage Rewards loyalty program across the United StatesBrazil and Canada, with plans to expand to other countries. The loyalty program will share personalized communications with potential and existing customers based on a variety of insights. Epsilon is fully managing the program’s technology through its industry-leading Agility Loyalty platform and integrated third-party tools.

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By introducing a robust global loyalty program, Dell’s marketing communications across channels such as email, direct mail and online media will help Dell drive higher return on investment, deeper engagement and improved customer experiences. Customers who are part of the Dell Advantage Rewards program will receive great benefits including money back, exclusive offers, expedited shipping and other perks.

“Dell Advantage Rewards exemplifies our vision for customer value, personalization and engagement,” said Roel Canare, director of loyalty and CRM at Dell. “Epsilon has been a valuable partner to Dell for many years, and working with a single provider who can address both our consumer and business-to-business markets across loyalty, email and database marketing has been critical to our success.”

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“The tenure and growth of our relationship with Dell is a testament to our ability to help them reach their customers in the right channels to create lasting and impactful connections,” said Bryan Kennedy, chief executive officer at Epsilon and Conversant. “A global leader in their space, we’re proud to have contributed to Dell’s success and look forward to driving more customer loyalty across the world through the launch of Dell Advantage Rewards.”

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