Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.
At the time of this announcement, Vivek Sharma, CEO of Movable Ink, said, “We live in a visual world where images connect, excite and compel us. It’s clear that visual is the language that moves people, and brands must respond with unique and relevant experiences that move seamlessly across channels and moments.”
With the power of Movable Ink, digital marketers can free their data from silos to generate intelligent creative with millions of unique variations based on consumer context and behavior, third-party insights, and business logic. This intelligent creative is automatically generated in real-time to provide consumers with the most consistent, relevant, and on-brand experience at the moment of engagement across email, web, and display.
By automating the creation of unique visual experience for every consumer, Movable Ink removes the creative production bottleneck that has historically prevented marketers from creating personalized images at scale. The Movable Ink platform also ensures campaign creative adheres to brand guidelines and is optimized to maximize performance.
Key Platform Capabilities
Movable Ink’s intuitive and easy-to-use visual experience platform empowers digital marketers with the following capabilities:
- Cross-Channel Visual Experiences: Orchestrate real-time, data-driven experiences that advance the conversation with consistent visuals as consumers move across email, web, and display
- Progressive Profiles: Build known and unknown consumer profiles from interactions and poll results to continue the story as consumers re-engage across email and web
- Behavioral Targeting: Leverage consumer profiles to target visual experiences based on past behavior
- Creative Optimization: Determine the top-performing creative and automatically select the winning visual experience to maximize engagement
- Reporting and Analytics: Achieve faster time-to-insight with intuitive analytics and dashboards
Vivek added, “However, companies still rely on outdated processes and technologies not built for a visual world and teams that are siloed across channels. The Movable Ink platform solves this by enabling digital marketers to automatically generate unique, compelling, and individualized visual experiences at the moment of engagement across email, web, and display – fostering deeper relationships and brand loyalty with their consumers.”
Extending Intelligent Creative from Email to Web and Display
Movable Ink pioneered the technology for generating personalized email experiences for every consumer at the moment of open. With Movable Ink, email marketers have been able to automate the production of personalized creative based on any type of data, including CRM (name, loyalty, account history), contextual (location, device, weather) and behavioral (browsing, purchases). Now, for the first time, the power of Movable Ink’s enterprise platform is available for web and display to ensure experiences carry over from channel to channel, giving brands better control over the entire consumer experience.
“Movable Ink’s new visual experience platform is helping us achieve our number one goal – delivering consistent experiences to our customers,” said Phil Irvine, Director of CRM at The Bouqs Company, a unique online flower retailer that exclusively partners with sustainable, eco-friendly farms.
Phil added, “Movable Ink makes it easy to generate visually stunning creative that is personalized for each Bouqs customer, whether they engage on email, our website or through display ads.”
“Movable Ink’s cross-channel capabilities allow us to take the same dynamic experience our customers are seeing in our emails through to our landing pages, creating a seamless user experience no matter what channel they choose to use to interact with our brand,” said Cari Garcia, email marketing manager at Puritan’s Pride, a Nature’s Bounty Company and leading manufacturer, marketer, and specialty retailer of high-quality nutritional supplements.
Bringing Marketing Technology Into the Visual Era
Movable Ink’s platform complements and amplifies existing martech platforms such as ESPs, marketing clouds, CRM, and more. Instead of requiring brands to rip and replace existing systems, Movable Ink works seamlessly into any tech stack without disrupting current tools and workflows. Movable Ink’s visual experience platform improves the ROI of existing martech solutions by bringing them into the visual era.
Currently, the Movable Ink platform, including new capabilities for web and display, is available to all Movable Ink clients. Clients should contact their account team for access and a full list of key capabilities and ecosystem integrations.