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Epsilon

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering Category

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Epsilon, a global leader in interaction management, today announced that it was named a Leader in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020″ by Forrester Research, Inc., which evaluated the Epsilon PeopleCloud Messaging platform. The report states, “Epsilon stays strong as an email agency. A longtime…

Epsilon Appoints Michel Robert as Group Chief Executive Officer

Former Claranet Managing Director brings 20+ years of experience in IT services to supercharge Epsilon's growth across industry segments Epsilon, a global connectivity and communications service provider, has appointed Michel Robert as its Group Chief Executive Officer, with immediate effect. Bringing more than two decades of technology experience, Michel will lead Epsilon's executive leadership team to build on Epsilon's global strategy in high-growth markets including Asia Pacific, Europe and the United States.…

Epsilon and Fallon Named Lead Agency of Record for KeyBank

New business win redefines integrated model of performance and creativity for brand success Epsilon and Fallon Worldwide today announced their new appointment as lead agency of record for KeyBank. The agencies bring a collaborative model to brand awareness and performance for KeyBank, integrating the strength of data-driven strategy and creativity for above and below-the-line work. "In a crowded marketplace, it takes deep client insights and a distinctive voice to standout," said Justin Morcelle, Chief Marketing…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

Epsilon Delivers Direct and On-Demand Cloud Connectivity for Telin Hong Kong

Telin HK gains the flexibility, scalability and agility of a world-class SDN platform to connect its customers to Cloud Service Providers in Asia Epsilon, a privately-owned global communications Service Provider, has been chosen by Telekomunikasi Indonesia International (Hongkong) Limited (Telin HK), a subsidiary of PT Telekomunikasi Indonesia International, to deliver its Direct Cloud Connect solution in Asia. Telin HK can now establish direct and secure connection to Alibaba Cloud as well as other major Cloud Service…

Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm

Epsilon, a global leader in interaction management, announced that it was named a Leader in the July 2019 report “The Forrester Wave: Loyalty Service Providers, Q3 2019” by Forrester Research, Inc. This recognition is in addition to being named a Leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 for its Agility Loyalty solution. Only Epsilon is a leader in both evaluations. The report found that nearly every US online adult belongs to a loyalty program, yet only 44% agree that programs make them feel…

Epsilon Appoints Lee Myall as its Chief Commercial Officer

The Former Senior VP and MD of Interoute Will Manage Epsilon's Sales and Business Units as It Continues to Transform Its Business and Target New Markets Epsilon, a privately-owned global communications Service Provider, has appointed Lee Myall as its Chief Commercial Officer. The appointment marks a new phase of Epsilon's transformation as it expands its presence in the global enterprise market. Myall will be leading the sales and business development units and will be based in Epsilon's London office. He brings over…

Publicis Groupe Finalizes the Acquisition of Epsilon

With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences at scale Publicis Groupe (Paris:PUB) (Euronext Paris: FR0000130577, CAC 40) announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5%…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…

Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering…

Epsilon "Brings More than Loyalty to the Table in Service of its Mission to 'Make Every Interaction Count'" Epsilon, a global leader in interaction management, announced that it was named a Leader in the April 2019 report "The Forrester Wave: Loyalty Technology Platforms, Q2 2019" by Forrester Research, Inc., which evaluated Epsilon's Agility Loyalty solution. According to Forrester, "Epsilon excels at executing complex loyalty programs has a wealth of experience in powering loyalty for retail, travel and hospitality,…

PushSpring Expands Audience Marketplace With 20 New Data Providers

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…

Epsilon Named a Leader for Email Marketing Services by Independent Research Firm; Recognized for Unmatched Balance of Strong Technology and…

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria Epsilon, a global leader in creating connections between people and brands, announced that it was named a Leader in the June 2018 report "The Forrester Wave: Email Marketing Service Providers, Q2 2018" by Forrester Research, Inc., which evaluated Epsilon's Agility Harmony digital messaging…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…

Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales

Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and…