Enterprises That Deploy Reltio Customer 360 Solutions Today Will Be Able to Benefit from Both Initiatives as They Evolve
Reltio, a leading provider of Modern Master Data Management and Customer 360 solutions, announced support for both Salesforce Customer 360 and the Open Data Initiative by Adobe, Microsoft, and SAP. The Open Data Initiative creates a single data model for consumer data that is portable between platforms. Salesforce’s Customer 360 helps companies identify their customers and their past interactions across a business’ Salesforce Clouds.
Reltio’s data management platform is uniquely capable of supporting and extending the functionality of both initiatives. Standardizing on a common data model and creating a single customer 360 ID is important, but may be limiting for many enterprises. Common IDs and tight coupling of apps can solve some immediate problems, but in the long run still create new islands of data that ultimately spell trouble for customer 360 initiatives. Reltio helps both initiatives by continuously unifying and organizing data within the enterprise while making it universally accessible for collaboration and consumption. Reltio Cloud also includes critical data regulatory compliance such as Global Data Protection Regulation (GDPR), as well integrated analytics and machine learning to power customer experience and personalization.
“This is great news for the industry, and I’m excited to announce that Reltio will be supporting both initiatives by working closely with our partners to ensure seamless integration,” said Manish Sood, CEO, Reltio. “This means that our current and future customers and partners can use Reltio Cloud for Customer 360 today while benefiting from the additional capabilities that these initiatives offer in the future.”
R “Ray” Wang, founder and principal analyst at Constellation Research said: “Customer 360 is at the heart of any digital transformation. Open data platforms for easy data consolidation and exchange will enable an orchestrated and trusted customer experience.” He added: “To complete this picture, enterprises must take a holistic view and organize their enterprise data, including relationships of customer data with other data domains such as products, organizations, suppliers, and more.”
Reltio’s philosophy has always been that standalone customer profile data reconciliation is necessary but insufficient. Enterprises that desire a true customer 360 solution need to unlock the value in other data relationships in their business including customers, households, stores, locations, products, parts, and suppliers. Reltio delivers this functionality at enterprise scale. For over seven years Reltio has been delivering complete customer 360 views to enterprises anchored by a foundation of modern Master Data Management (MDM).
Reltio customers include eight of the ten largest life science companies, two of the top ten cosmetics companies in the world, a global hotel and hospitality group, a US-based healthcare insurer, one of the largest US-based pet retailers, and one of the largest mortgage providers. Reltio Cloud is used globally to harmonize customer 360 views across 140+ countries, unifying customer data from hundreds of millions of organizations, and enabling real-time personalization and segmentation of millions of consumers. Reltio partners, including Salesforce, Mulesoft, IQVIA, AWS, GCP, Accenture, Cognizant, Wipro, ZS Associates, and Dun & Bradstreet, have all been part of successful Reltio for Customer 360 deployments, which bring together data across applications and sources in multiple Salesforce, Adobe, Microsoft, and SAP environments.