Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, …
Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform
Accenture has helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution …
Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise
With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges …
Nearly Two in Three U.S. Ride-Hailers Would Give Up Their Car for Ride-Hailing Services, Accenture Study Finds
More than nine in 10 U.S. consumers satisfied with ride-hailing companies, yet brand loyalty remains elusive Nearly two-thirds (63%) of …
Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions
Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization …
The Rise of the New CMO
Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the …
Frustrated Consumers Three Times More Likely Than Satisfied Consumers to Avoid Buying from Retailer or Brand Again, Accenture Study Finds
Nearly Half of Consumers Would Pay More for Experience That Exceeds Their Expectations Consumers who had a frustrating shopping experience …
Accenture Launches NewsPage 9 with SAP in Distributor Managed Markets
Accenture has selected SAP Cloud Platform and SAP Cloud Platform, SAP HANA service, to enhance the next generation of Accenture …
The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time
Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what …
ENGIE Chooses Accenture, Salesforce and Vlocity to Support its Customer Relations and Help Them Achieve Their Zero-Carbon Transition
With a global, unified industry-specific CRM, ENGIE is able to get a 360-degree customer view and help even more companies …
Failure to Scale Artificial Intelligence Could Put 75% of Organizations Out of Business, Accenture Study Shows
Companies That Shift from AI Experimentation to Execution Achieve Lasting ROI and Competitive Agility Three-quarters of C-level executives believe if …
Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills
Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies …
TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud
You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP …
SAP and Accenture Co-Develop New Cloud-Based Solution to Help Utilities Companies Supercharge Business Processes and Customer Experiences
SAP SE and Accenture announced they are co-innovating and co-developing the new SAP Cloud for Utilities solution to help companies …
New StoneShot Research Reveals Factors Driving Event Engagement and Attendance
StoneShot’s 2019 Event Marketing Report offers in-depth analysis on email campaigns for marketers looking to boost specific event registration, attendance, …
Accenture Recognized As a Leader and Positioned Highest in Everest Group’s PEAK Matrix Report for Data and Analytics Service Providers
Accenture is acknowledged as a Leader in the Everest Group “PEAK Matrix for Data and Analytics Service Providers 2019” report. …
Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between Banks and Customers
Companies Collaborate with R3’s Corda Platform for Real-Time Gross Settlement System Accenture and R3 are collaborating and co-innovating to build …
FinTech Innovation Lab New York Now Accepting Applicants for 2020 Class
Founded by Accenture and the Partnership Fund for New York City, Program That Supports NYC as a Fintech Center Is …
Accenture Expands Innovation Hub in Chicago, Adds New Industry X.0 Studio to Accelerate Smart, Connected Products and Services Development for Clients
Accenture has expanded its Chicago Innovation Hub with a new Industry X.0 studio to help clients accelerate the development of …
Accenture Continues Aggressive Acquisition Spree; Scoops UK-Based Innovation Firm ‘Happen’ to Boost Products Industry X.0 Business
Accenture has acquired Happen to boost its front-end innovation and analytics capabilities to help clients introduce transformational products and services. …