Experts in customer data and intelligence help B2B and B2C organizations maximize customer interactions across channels and applications To help …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers
Accenture has entered into an agreement to acquire Zielpuls, a technology consultancy headquartered in Germany. The acquisition will bolster the …
The Data Literacy Project Announces Advisory Board to Support the Drive for a More Data Literate Society
Global Data Leaders Unite to Help Inform and Deliver the Project’s Mission of Making Data Literacy an Educational and Workplace …
Accenture Interactive Accelerates its Mission to Reinvent Agency Model by Agreeing to Acquire Creative Agency, Droga5
Iconic Agency will Bring Additional Depth in Brand Thinking and Creativity to the World’s Largest Experience Agency Accenture has entered …
Why Relevancy at Scale Should be Key Priority for Consumer Brands
The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer …
Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital
The Acquisition Is the Latest Step in Growing the Experience Agency’s Programmatic Advertising Capabilities in Europe Accenture has acquired Storm Digital, a …
Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds
Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, …
JAL Works with Accenture to Pilot Artificial Intelligence-Enhanced Airport Service
Introduces Voice Recognition Service to Speed up and Improve Check-In Experiences at Counters in the Narita and Haneda Airports Japan …
Accenture Interactive Operations Expands Leadership Team with Addition of Two Seasoned Industry Executives
Caspar Schlickum to Lead Asia Pacific Region; Peter Kolster Hansen to Lead Next-Generation Content Services Accenture has expanded the worldwide …
Accenture Interactive Recognized as IBM Watson Customer Engagement Partner of the Year 2019
Accenture has been recognized by IBM as a top-performing global partner at the 2019 IBM Beacon Awards ceremony, held recently in San Francisco. For the …
Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led Approach
Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, …
Accenture Interactive to Strengthen Creative Capabilities by Acquiring Hjaltelin Stahl
Acquisition of Leading Danish Creative Agency Will Help Accenture Interactive Create a Full-Service Experience Agency in Nordics Region Accenture has …
Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business Applications in the Cloud
Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced …
Accenture Wins GLOMO Award for Virtual Reality Mobile Application
Training Tool for Child Welfare Caseworkers The Accenture Virtual Experience Solutions (AVEnueS) has won “Best Mobile VR or AR” at …
Accenture Names Athina Kanioura as Chief Analytics Officer and Global Lead of Accenture Applied Intelligence
Accenture has appointed Dr. Athina Kanioura chief analytics officer and global lead of Accenture Applied Intelligence, effective immediately. Dr. Kanioura succeeds …
Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific
Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the …
Accenture Launches SynOps, a Human-Machine Operating Engine Designed to Help Enterprises Achieve Sustainable Competitive Advantage
Accenture has launched SynOps, an innovative human-machine operating “engine” that optimizes the synergy of data, applied intelligence, digital technologies and talent …
Accenture Interactive Named Adobe 2018 Global Digital Experience Solution Partner of the Year
Award Celebrates Effectiveness in Leveraging Adobe Experience Cloud to Deliver Exceptional Customer Experiences and Drive Joint Business Value for Clients …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …