Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry’s first provider of AI-powered online ad measurement and …
New Research from Accenture Gives Companies a Tool to Adopt Digital Technologies for Maximum Impact
“Delivering Digital Dividends” Report Identifies Value-Gaps That Organizations Should Address When Adopting and Implementing Technologies New research from Accenture gives …
Reltio Announces Support for Salesforce Customer 360 and the Adobe, Microsoft, SAP Open Data Initiative
Enterprises That Deploy Reltio Customer 360 Solutions Today Will Be Able to Benefit from Both Initiatives as They Evolve Reltio, …
Interview with David Mason, CEO and Founder, StudioNow
"Brands and agencies do not have much data to help determine how much to spend on creative and production because …
Interview with Claudio Franco, Global CMO, Gympass
"Data never lies and can unlock so much potential, but it is very much a language that must be learned." …
Accenture Names Gene Reznik Chief Strategy Officer
Accenture has named Gene Reznik chief strategy officer, succeeding Omar Abbosh, who the company previously announced has been appointed group …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …
Accenture Acquires Kogentix to Help Clients Run Legacy Analytics Applications on Open Source Technologies to Get Ahead of Data Surge
Continues to Add to Accenture Applied Intelligence’s Talent Bench of More Than 6,000 Data and Artificial Intelligence (AI) Professionals Accenture …
IBM Watson Services Market Outlook Bullish as a Resounding 49% Respondents Affirmative on Future Investments, Reveals Fact.MR Survey
Adoption of IBM Watson services continues to gain steady ground, with 19% respondents agreeing to use these services, according to a …
Forest-Products Companies Accelerating Their Digital Investments to Protect Market Share: Accenture
Additionally, Lower Levels of Cybersecurity Investment Limit Identification of and Response to Cyberattacks Forest-products companies plan to increase their investments …
Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight
PegaWorld 2018 Awards Recognized Alliance Partners As an Integral Part of Our Success in Helping Clients Succeed on Their Digital Transformation …
Microsoft Announces 2018 Partner of the Year Winners and Finalists
Partners Recognized for Outstanding Solutions Built on Microsoft Technology Microsoft Corp announced the winners and finalists of the Microsoft 2018 …
Accenture, Agencies and the Ad-Buying Battlefield
Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’. The company already has its foot …
Ogilvy Continues ‘Next Chapter’ With Launch of 900-Person Global Martech ‘Center of Excellence’
Ogilvy Forays into Martech, Opens Global Martech Center Of Excellence Ogilvy Chief Executive, John Seifert revealed that the agency is offering …
Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation
Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, …
Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency
Addition of Award-Winning Team Will Enhance Accenture Interactive’s B2C Marketing Capabilities in North America Accenture has entered into an agreement …
STRATACACHE Announces Acquisition of X2O Media from Barco
X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based …
SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises
Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, …
Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer
Teresa Barreira Oversee Marketing Strategies, Client Experience, Brand and Corporate Communication Across 100+ Offices Spread Around the Globe Publicis.Sapient, the …
TechBytes with Neil Michel, Chief Strategy Officer, Wire Stone
Neil Michel Chief Strategy Officer, Wire Stone If the year 2017 was the year of 'Customer Experience', 2018 is slated …