Industry’s First Multi-Cloud Copy Data Management SaaS Platform Makes it Easier, More Cost-Effective for Customers to Backup, Manage, Instantly Use Data in Hybrid and Multi-Cloud Environments

Actifio, the pioneer of Copy Data Management software, unveiled Actifio GO, industry’s first multi-cloud Copy Data Management SaaS platform, making it faster and simpler to backup and restore, accelerate DevOps and analytics initiatives and meet regulatory and compliance requirements for applications on premises and in multi-cloud environments. A SaaS solution built on Actifio Sky software, Actifio GO enables enterprise backup, system, application or DevOps administrators operating in multi-cloud environments to focus on data management policies and simplify their operations by eliminating the management of software and infrastructure.

Driven by new services, lower costs and on-demand/pay-per-use operational models, enterprises are increasingly operating in hybrid and multi-cloud environments to accelerate time to market, agility and increase efficiency. Applications and data are distributed across multi-cloud environments and need to be seamlessly protected, managed, moved and accessed anywhere. Copy data, making up an average of 13 times the size of production data, was already a massive problem on-premises, and has now exploded in the multi-cloud environments. IDC estimated that copy data will cost IT organizations $55.63 billion in 2020.*

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Actifio GO is the industry’s first multi-cloud-centric solution to address not only the need to contain copy data sprawl and reduce storage costs, but also meet the scale, speed and data transformation requirements across multiple cloud platforms, while delivering the low-friction cloud experience. Actifio GO accelerates customers’ time to go-live by up to 17x, by eliminating the need to deploy and manage Copy Data Management software, by requiring no on-premises storage, and with a no-risk free trial, pay-per-use model and no lock-in — not even to Actifio GO.

Actifio GO is the latest addition to the company’s industry-leading Actifio Sky software portfolio, now providing customers the flexibility to use a SaaS solution to manage copy data in hybrid cloud or multi-cloud environments. The first in what will be a series of offerings is Actifio GO for VMware, a friction-free SaaS solution for enterprise backup administrators allowing them to focus on the backup policies and not on managing backup software or infrastructure. Key features include:

• One hour to go-live: Sign up, configure, backup, and restore in one hour.
• Five choices of multi-cloud backup targets: Backup to any of the major public cloud providers such as AWS, Azure, Google, IBM, and Wasabi.
• Zero on-premises storage: Industry’s first direct-to-cloud backup, using Actifio OnVault technology, eliminating need for on-premises backup storage. Option to turn on local on-premises caching for applications and environments requiring local copies.
• Near-instant recovery: Recover VMs directly from cloud object storage back to on-premises, using the streaming network protocol and object storage data store format of Actifio’s patented OnVault technology.
• Up to 40% lower costs: Lower infrastructure costs, lower operational costs and pay-per-use subscription pricing per VM.

Actifio GO will continue to expand the supported workloads, use cases and platforms to deliver operational simplicity and proven business value in the multi-cloud environments.

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For more than 3,600 global enterprises, Actifio Sky is a proven platform at the foundation of data-driven digital transformation initiatives to protect, manage and leverage data as a strategic asset. Actifio pioneered Copy Data Management solutions to eliminate the copy data sprawl and reduce storage costs, while delivering instant access to any point-in-time copy of data, for any applications, at any location. Actifio’s patented Virtual Data Pipeline (VDP) technology combines data virtualization technology, which creates a single golden copy of application-centric data used for virtualized copies, with data pipelining technology that provides data mobility, transformation and point-in-time application recovery orchestration, at any location.

Ash Ashutosh, co-founder and CEO of Actifio, said, “We heard it loud and clear – our customers need to manage and instantly access their copy data in any cloud platform, for any multi-cloud application and have that ‘self-service cloud experience.’ Over three years, we worked closely with our customers and cloud partners to integrate pioneering multi-cloud operational automation technologies with our battle-tested data virtualization and data pipelining technologies. We then added everything we learned from our internal operations about making it easier for our users to learn, try, buy, go live and expand our solution. Today, we are announcing the result with another breakthrough solution, Actifio GO, to not only deliver an amazing user experience on every aspect of our customers’ engagements with us, but also one that delivers the proven business value at cloud scale, cloud speed and cloud agility.”

Analyst Observations

“When we first started tracking the copy data management opportunity, we identified a $50 billion per year cost to IT organizations worldwide grounded primarily in capacity inefficiency from storing excess copies of data. Actifio recognized how this problem was affecting companies and introduced one of the first solutions to address it. Now, in the data-intensive, multi-cloud era, it is also clear that data siloes must become data pipelines. That means seamless data availability from on-premise to any cloud for secure, instant access to data for business use.”
—Phil Goodwin, Research Director, IDC

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Managed Service Provider Observations

“As they did almost a decade ago by upending data center economics with copy data management, Actifio is changing the game in the modern multi-cloud era with Actifio GO. Time is money, and Actifio GO is the key to speeding up every data-intensive process our customers run.”
— Abdul Altamimi, Founder and CTO, RestorePoint, a leading managed service provider specializing in data management, integrated security and business analytics

“Customer onboarding with Actifio GO is impressive. We have already put it through its paces across Azure, AWS and Google Cloud with amazing results. Customers are being set up in minutes, not months. As a born-in-the-cloud service provider, our mission is to deliver velocity with confidence for our customers, allowing them to confidently consume public cloud for test, dev and production workloads, decommission on-premises storage and significantly reduce the operational overhead and cost. It’s this ability to deliver both enterprise-class pace and scale that really makes Actifio stand out from the crowd. Actifio GO is an absolute game-changer and its release has further solidified Actifio’s position as a highly valued strategic partner of The Instillery.”
— Mike Jenkins, founder and CEO of The Instillery, a leading cloud advisory and managed service provider in New Zealand

“Actifio’s innovation has strengthened our mission to help our customers achieve digital resilience. By launching Actifio GO as an industry-first multi-cloud SaaS offering, Actifio is further reducing the time and complexity to protect digital assets, while lowering the cost and easing the process of multi-cloud data management and protection.”
— Kurt Klein, CEO at DataEndure, a leading integrator of data management and protection solutions

Building on market-leading innovation in hybrid and multi-cloud technologies, Actifio solutions increasingly drive enterprises’ critical digital transformation initiatives: modernizing data protection, building business and cyber resilience, accelerating DevOps and analytics, and meeting compliance and governance requirements. Actifio solutions can be consumed and implemented on premises, in hybrid clouds, public clouds and now as a multi-cloud SaaS offering with the new Actifio GO.

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