More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy

 Melissa, a leading provider of global data quality and address management solutions, today advocated ‘no junk, just mail’ as the key to an effective and competitive postal strategy for direct mailers. Offering a one-stop shop for sales leads and mailing lists, data hygiene tools and services, and mailing software, the company will highlight its tools and services at the National Postal Forum, a virtual event featuring USPS executives, educators, colleagues, prospective clients and direct mail industry partners. The National Postal Forum 2.0 Virtual Event is slated for September 20-22, 2021;

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“When direct mail is part of a multichannel campaign, results improve. At the same time, mailers must embrace proactive address management strategies to ensure they are reaching their intended targets – for example, a business contact who has gone remote and now works from a home address, or individual consumers or families who have moved during the pandemic,” said Greg Brown, vice president of global marketing, Melissa.

Melissa’s direct marketing tools and services are easily mined at Melissa Direct, where marketers can access whatever combination of tools and services they require, including:

• Hundreds of cost-effective consumer, business, and specialty sales leads and mailing lists with 95 percent deliverability guarantee
• Data enhancement and hygiene services including USPS NCOA^Link, Canada Post NCOA, consumer demographics, and premium email/phone append
• Flexible range of mailing software, all CASS and PAVE Gold certified for address correction and postal presorting, accessed via desktop, online or cloud API and
• Project handling and support with no long-term contracts

Visitors to Melissa’s virtual booth at the National Postal Forum have access to special offers including one free mailing using Mailers Online for CASS/DPV processing, NCOA and presorting; 5,000 free records (consumer, business or property owner); and one free Data Enhancement Service including either DSF2 processing, suppression (i.e., death or do not mail), or deduplication.

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