Mavenlink Introduces Mavenlink M-Bridge, the First Professional Services-Centric Integration Platform

Mavenlink Introduces Mavenlink M-Bridge, The First Professional Services

Mavenlink M-Bridge Provides Simplicity and Extensibility to Help Services Firms Facilitate their Unique Business Process

Mavenlink, the leading provider of cloud-based software for the modern services organization and G2 Crowd Leader, revealed the launch of Mavenlink M-Bridge, an unprecedented domain-specific integration platform that enables professional and marketing services organizations to quickly and thoughtfully connect key apps with their operational system of record, to support effective business execution.

Mavenlink M-Bridge is an OpenAPI-based integration platform that allows service-centric organizations to eliminate silos and disconnected processes by simply integrating key apps, like CRM, ERP, HCM, office productivity, workstream collaboration, and document sharing with their core operational system of record, Mavenlink. Using Mavenlink M-Bridge, services organizations gain the ability to extend operational processes in a simple and highly extensible way through pre-built integrations with popular solutions—like Salesforce, NetSuite, Intacct, Quickbooks, Jira, Google G-Suite, and Slack—as well as through a flexible API and a set of comprehensive developer tools provided online.

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“With the speed and complexity of services work today, it is increasingly challenging to operate within a fragmented business environment,” said Roger Neel, Chief Technology Officer and co-founder of Mavenlink. “Many firms today have deployed a sea of applications in an attempt to propel their business, and in the process they’ve created a significant number of gaps in databases, processes and systems which are actually slowing the business down. With Mavenlink M-Bridge, services organizations are able to eliminate silos, streamline processes, and operate with greater business agility.”

To simplify integration and minimize related investments, Mavenlink M-Bridge eliminates the need for costly middleware or third-party integration platforms. Due to Mavenlink’s open, API-first approach, Mavenlink users have the flexibility to configure integrations to desired process flows and data synchronizations leveraging desired coding languages, as opposed to working with a proprietary coding language or constrained set of available API endpoints as many traditional platforms exhibit.

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“In addition to leveraging Mavenlink’s pre-built integrations with Google G-Suite and Slack, we deployed custom integrations with Microsoft CRM and Microsoft Dynamics,” said Ivan Todorov, EVP of Operations and Strategy at AMP Agency. “The integrations went very smoothly, thanks to the Open API’s and developer tools that Mavenlink provided.”Mavenlink M-Bridge offers a number of best-in-class features, including:

Pre-built Integrations. Services-centric integrations that provide quick and easy connectivity to CRM, ERP, HCM, business productivity, and workstream collaboration  applications, contextually designed to facilitate services business performance and value. These integrations also provide dynamic connectivity to API specifications.

Management Console. A single, dynamic web interface for users to administer all aspects of Mavenlink M-Bridge in the cloud, including underlying integration flows, and more. Having this level of access into integration connectivity, configuration, and status gives users more control and visibility into their systems, and speeds troubleshooting.

Developer Tools. An interactive API usage catalog, and robust digital style guide for UX design make it easy to create integrations with reusable components, and build connectors with endpoints in Mavenlink.

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Mavenlink API.  Mavenlink’s OpenAPI extends the platform by allowing end users to build applications leveraging their preferred coding language. Because Mavenlink has taken an API-first design approach to its product, users are able to build apps and integrations that connect with almost any endpoint in Mavenlink.

“Mavenlink’s API is amazing,” said Kim Bernall, Product Manager at Talisys. “It’s flexible and well documented. By leveraging the API, we have been able to bulk modify assignments on 1000s of tasks at a time, as well as automate some tasks. The flexibility of the API has allowed us to mold Mavenlink to the way we operate, which has helped with user adoption and saved us countless hours of administrative time.”

“Integration between Salesforce and Mavenlink is seamless and setup was as easy as selecting a few options to get it turned on,” said Amanda Davenport, Operations Analyst at Novo Group. “Connecting Mavenlink with Salesforce has helped our firm get our service delivery and sales teams better aligned, and much more effectively forecast resource needs according to what’s coming in the pipeline.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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