Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management platform, announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities.

The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative cross-device and measuring results with unprecedented transparency and insight.

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Signal’s Customer Identity Solution enables marketers to deliver more individualized, timely consumer experiences, slashing ad spend inefficiencies and guaranteeing brands sole ownership over all aspects of their customer data. This integration with Flashtalking provides marketers with quality and actionable insights via Flashtalking’s cookie-less tracking technology, data unification and algorithmic attribution, offering marketers an innovative new method to personalize advertising, analyze, attribute and optimize performance across channels and devices.

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“Identity resolution provides the contextual relevance for advertising that connects with consumers on a personal and continuous basis,” said Mike Sands, CEO, Signal. “Flashtalking has maintained a sterling reputation as an independent ad server and a top choice for data-driven advertisers. We’re incredibly excited to collaborate in supporting marketing efforts for today’s digital brands and advertisers.”

“The data is clear: creative drives performance when it is contextual and personalized,” said John Nardone, CEO, Flashtalking. “Our partnership with Signal helps marketers deliver against that imperative, and gives them the tools to serve, optimize, verify and measure those executions with unrivaled transparency.”

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