As educators and families continue to contend with pandemic uncertainties, Viant Technology Inc., a leading people-based advertising software company, announced it has partnered with several charitable organizations across the U.S. to equip school-aged, under-resourced students with back-to-school supplies.

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“We’re all inspired by the incredible resiliency and determination the nation’s students have displayed in pursuit of their educational goals during the pandemic and look forward to their success in the upcoming school year.”

The endeavor, coordinated by Viant Cares, an employee-driven philanthropic committee aimed at supporting communities and colleagues to create real change and improve the lives of others, contributed 500 backpacks filled with essential supplies, such as binders, paper, crayons, pencils, glue sticks and folders, to select schools and charities across Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Irvine, Los Angeles, Minneapolis and New York City, to help prepare under-resourced students for the school year.

“It is essential that the entire community give and help in meaningful ways that will assist young learners with their basic right to a quality education, to achieve knowledge for themselves, their community, and the world at large,” said Tarrah Palm, ResourceWest. “We are grateful for companies like Viant who partner with us to come alongside students and their families in their desire to gain stability.”

According to a recent survey by the National Retail Federation, families with K-12 school-aged children plan to spend an average of $848.90 per family in 2021. Spending is expected to total $37.1 billion, breaking 2020’s record of $33.9 billion.

“At Viant, we’re honored to support our local communities, as charitable giving and volunteerism are cornerstones of our culture,” said Kendra Angier, Chief People Officer, Viant. “We’re all inspired by the incredible resiliency and determination the nation’s students have displayed in pursuit of their educational goals during the pandemic and look forward to their success in the upcoming school year.

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