Atheneum Raises $150M in Growth Capital to Accelerate Global Expansion

Atheneum Raises $150M in Growth Capital to Accelerate Global Expansion

Research technology disruptor nearly doubles growth in the first seven months of 2021; Expands enterprise customer base and its global footprint

Atheneum, a fast growth B2B Research Technology (“ResTech”) platform, announced it has secured $150 million led by Guidepost Growth Equity with participation from select Limited Partners, as well as existing investors, Crosslantic Capital Management, Michael Brehm, Vogel Communications Group, and the Founding Management team of Atheneum. The new growth capital will fuel the company’s rapid market expansion including in the U.S., continued technology and product development, and hiring initiatives. Roshen Menon and Chris Cavanagh, general partners of Guidepost, will join the company’s board.

Marketing Technology News: VideoAmp Partners with Snowflake, Providing Multi-Party Environments for Privacy-First Data Sharing

Through its proprietary machine learning software and cloud-based insights platform, “Athena One”, Atheneum provides rapid responses and on-demand access to global intelligence for understanding cutting edge industry trends and the critical in-depth market information needed to drive business expansion, operational excellence and product innovation. The company delivers qualitative (expert consultations and placements) and quantitative (surveys and data products) research solutions with best-in-class client response times, increased workflow automation, and industry-leading Net Promoter Scores. Despite the COVID-19 crisis, Atheneum grew 45% in 2020 and has continued that momentum in the first seven months of 2021 with the company’s growth nearly doubling.

Among the over 500 customers globally, Atheneum has built significant global capabilities and solutions across a variety of industries with a particular strength in life sciences and technology.

“We are excited to have found the perfect partners for the next phase of growth and to further disrupt the fast growing, $22 billion data and intelligence market,” said Mathias Wengeler, Atheneum co-founder and CEO. “Guidepost shares our vision to continue to build a fully digital cockpit for primary research, a one stop shop to gather raw data from surveys, virtual focus groups to in-depth interviews – all delivered by our evolving suite of products.”

“Guidepost has gotten to know Mathias and his team over a number of years through our long-term investment experience and thesis-development in the ResTech space. Atheneum is redefining how business intelligence is being shared across the globe by connecting enterprise organizations with the highest quality information at record speed,” said Menon. “We are thrilled to partner with Atheneum, as the company continues to lead and drive innovation in the substantial, yet fragmented ResTech market.”

Marketing Technology News: Citrix Tops in Enterprise File Sharing and Cloud Content Management