Two Nil Holdings (TNH), an emerging global marketing services network focused on servicing direct-to-consumer brands with strategy, advanced analytics, and media activation, announced the promotion of Bob Rafeedie as Chief Technology Officer. Joining his team are Andy Calver as Vice President, Marketing Sciences and Robert Bowron as Senior Director, Data Science. The moves highlights TNH’s commitment to building automation across their portfolio companies, TWO NIL and Juice Media.

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“Being appointed CTO of TNH is a huge milestone for me and I look forward to helping the team provide our customers with the best possible growth consultancy services”

As CTO, Rafeedie will oversee all product development, architecture, data management, and visualization across a customer ecosystem including blue chip companies such as Bombas, 23andMe, RxSense, Scott’s Cheap Flights, Varsity Tutors and Slice. Previous to this promotion, Rafeedie was SVP Technology and Product Development. In the CTO role, Rafeedie will be responsible for the continued focus on product development to power automated MMM, creative analysis benchmarking, and integrated video attribution and optimization.

“Being appointed CTO of TNH is a huge milestone for me and I look forward to helping the team provide our customers with the best possible growth consultancy services,” said Rafeedie. “With Andy and Robert joining the team, I feel fully equipped to help bring a new wave of enthusiasm and precise leadership to the company. I know we’re more than capable of executing client goals and I look forward to seeing how much we can grow throughout the year.”

Joining Rafeedie on the Marketing Science side is Andy Calver. Prior to joining the TNH team, Calver co-founded Marlin Truett Data Solutions, a data analytics consultancy providing Business Intelligence and Data Analytics. In his current role as VP, Marketing Sciences, Calver will be responsible for ensuring data onboarding, validation, project management, and visualization for TNH’s business units.

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As Senior Director of Data Science, Robert Bowron will be working closely with Rafeedie and Calver by developing the data science and data analyst teams. His efforts will ensure that TNH’s customers are gaining valuable and timely insights from their custom modeling work. Prior to TNH, Bowron was the Lead Data Scientist at Safe Auto Insurance.

TNH’s promotion and new hires showcase the company’s continued focus on amplifying their technology and innovation solutions, following their focus on business consultancy and media. Together, this tech team will provide the TNH ecosystem with the automated analytical outputs they need to drive their business goals and objectives.

Mark Zamuner, CEO of TNH, said, “We couldn’t be more proud to promote Bob and welcome Andy and Robert into the company. For more than a decade we’ve been pioneering how DTC brands measure results and working with our clients to help them build their brands and their businesses. From the start, our success has hinged on our relentless drive to stay one step ahead of the industry with our advanced analytics suite and measurement methodologies. We’ve never had a better team in place to navigate the future for our clients than we do right now.”

In addition to these appointments, TNH is looking towards continued growth in 2021. Over the past few months, TNH appointed Greg Castronuovo as Chief Operating Officer, with the acquisition of his growth acceleration consultancy, St@rt. Additionally, TWO NIL announced a recent partnership with Scott’s Cheap Flights as they look to drive awareness and engagement amongst travelers.