Browsing Tag

advanced analytics

Frost & Sullivan Presents the Four Ps Disrupting the Future of Retail

Retailers will increasingly invest in digital technologies, including digital assistants, ambient commerce, artificial intelligence, automation and advanced analytics Rapid technology advancements and rising customer expectations have transformed the global retail industry in the past decade. However, the COVID-19 pandemic has been a key disruptor. Frost & Sullivan's recent analysis, The Four Ps of the Future of Retail, highlights the four aspects of retail—future retail place, future points of commerce, future people,…

Sendbird Responds To Widespread Need For Connecting Digitally With Launch Of Supergroup Channel

Now up to 20,000 people can interact in group chats, reinventing what’s possible for large online communities and live streams New Advanced Analytics provide insight into users, channels and messages within Sendbird application  Sendbird, the leading interaction API company across chat, voice and video for mobile, and web applications, announced powerful new capabilities that break chat boundaries. Sendbird’s Supergroup Channels, designed for the world’s largest and most active communities, now enables up to 20,000…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

Qualtrics Introduces Advanced Analytics to BrandXM, Helping Companies Deliver More Personalized Consumer Experiences

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile…

Welltok Adds Connect Partners to Support Remote Condition Management

Four Innovative Companies Pre-Integrated in Consumer Activation Platform to Provide More Telehealth and Virtual Coaching Options During Quarantine and Beyond Welltok, the consumer activation solutions company, announced the expansion of its Connect Partner Ecosystem to include more remote condition management programs. Six out of ten adults live with a chronic condition and it is essential that they follow care regimes to avoid traumatic, high-cost events such as emergency room visits. And with the current pandemic,…

BRIDGEi2i Named as a Cool Vendor by Gartner in CRM Sales Technologies

BRIDGEi2i is a trusted partner to enterprises globally for driving actions for digital transformation outcomes. Our clients choose us for our ability to provide contextual AI-powered analytics solutions to solve complex business problems and deliver digital transformation outcomes BRIDGEi2i, a leading AI consultancy, has been named as a "Cool Vendor" by Gartner in the recently published Cool Vendors in CRM Sales Technologies. The April 2020 research report was led by analysts Ilona Hansen, Adnan Zijadic, Tad Travis, and…

Kofax 2020 Intelligent Automation Benchmarking Report Offers Insights for Businesses Attempting to Achieve Hyperautomation

Research Finds Siloed Automation Provides Limited Benefits While an Integrated Approach to Intelligent Automation Enables Success Kofax, a leading supplier of Intelligent Automation software to digitally transform end-to-end business processes, announces the Kofax 2020 Intelligent Automation Benchmark Report, a study conducted by Forrester Consulting and commissioned by Kofax. The report finds while many enterprises have prioritized automation, they’re struggling to scale and achieve hyperautomation. It also finds taking…

Algolia Announces Winter ‘20 with Search Experience Management to Help Business Users Grow Revenues by 30%

Latest Release Includes Powerful New Tools including Visual Editor, Advanced Analytics, Crawler and a New Offering Targeting B2B Websites Algolia, the leading Search and Discovery solution, announced its Winter ‘20 product launch, unveiling Search Experience Management (SXM) and addressing the organizational challenge of providing delightful customer experiences while maximizing business value. New functionalities include Visual Editor, which allows business users to visually edit desired search results—requiring no…

Absolutdata Earned Vendor Neutral Certified 100 Standing on Elite List of Sales Tech Vendors After Rigorous Review

Absolutdata's NAVIK SalesAI Solution Certified in "Account & Opportunity Planning" Category Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced that the company is now included on the Vendor Neutral Certified 100, an elite list of sales tech vendors. Following a rigorous review, Absolutdata's NAVIK SalesAI solution was certified in the Account & Opportunity Planning category. The rapid proliferation of sales technology…

Bain & Company Acquires Pyxis To Provide A Valuable New Dimension In Due Diligence and Investment Analysis

Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented accuracy and speed to the analysis of external consumer behavior data. By combining forces, Bain and Pyxis will help private equity, institutional and corporate clients gain a more detailed and accurate picture of their own customers, their competitor’s customers and the clearest opportunities for growth. Bain’s Private Equity practice counts alternative data analytics as a…

Qubole Partners with Tableau, Enabling Organizations to Run Business Intelligence on Data Lakes with Increased Choice and Flexibility

Joint solution supercharges data teams’ ability to query big data on any data lake, using any storage file format Qubole, a leader in multi-cloud data processing for advanced analytics, machine learning and artificial intelligence, announced a partnership with Tableau Software, the leading analytics platform, enabling data teams to run business intelligence (BI) on data lakes with increased choice and simplicity. Traditionally, BI tools could not efficiently support big data sources such as data lakes, as they were…

Merkle to Demo Advanced Analytics and Measurement Solution at Tableau Conference 2019

Merkle, a leading technology-enabled, data-driven performance marketing agency, will be showcasing Archie – Merkle’s centralized analytics platform – at Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management. Marketing Technology News: LinkedIn Sales…

Dawn Adds Digital Transformation Agency, DEFINITION 6, Expanding Expertise Within the Portfolio

D6 Will Collaborate With Best-in-Class Agencies Within the Modern Marketing Portfolio, Providing Digital Technology, Consulting and Implementation Dawn, the portfolio of independent agencies with centralized data science, advanced analytics, measurement and media at its core, announced that DEFINITION 6, the Atlanta and New York City based Digital Transformation and Content Agency, has joined the Dawn portfolio. "Today's marketers are seeking best-in-class partners to optimize business performance- leveraging digital…

JOANN Stores Partners With Impact Analytics to Generate Immediate EBITDA Impact Through Promo Optimization

Craft Icon Enters Retail Analytics Partnership With Impact Analytics to Drive True Incremental Value Though Promo Optimization JOANN, the nation's leading craft and fabric specialty retailer, has partnered with Impact Analytics to drive incremental EBITDA impact through promo optimization. Impact Analytics is one of the fastest-growing Advanced Analytics and AI-infused SaaS companies in the US. Impact Analytics is deploying its proprietary open-source product, Promo$mart, at JOANN to help Category Managers analyze…

From Sensing to Sensemaking: Converging Big Data with Plant AI

Synaptic Business Automation Enables Operational Excellence by Connecting All Systems in an Organization and Integrating Business and Domain Knowledge Using Digital Automation, Finds Frost & Sullivan As process industries across the world become more connected, networked, and integrated, there has been a consistent surge in the volume of data generated across the manufacturing value chain. The high-fidelity data that is generated by sensors and other wireless devices, however, currently yields inadequate insights…

TechBytes with Suvish Viswanathan, Head of European Marketing at Zoho

Tell us about your role and the team/technology you handle at Zoho. I'm part of the European regional team and am responsible for looking after our marketing efforts in the continent. We have had a physical presence in Europe for around a year since opening our European HQ in Utrecht, The Netherlands and have since added further team members in other European countries.  While we had previously seen mostly organic growth in Europe, we have been driving proactive campaigns to engage prospective customers and to strengthen…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…