SonyLIV subscription business grows from thousands of subscribers to millions using Evergent’s agile subscription management platform

Evergent, the monetization and customer management leader for streaming and digital subscription businesses, announced a partnership extension with SonyLIV. According to the agreement, SonyLIV will continue to leverage Evergent’s agile subscription management platform to facilitate rapid growth and agile market expansion. SonyLIV is the global digital entertainment video on demand (VOD) platform of Sony Pictures Networks India (SPNI). Evergent’s market-leading monetization and subscription management tools will make it possible for SPNI to pursue extreme scalability for major events and popular programming.

SPNI is one of the most important entertainment providers for Indian audiences, both at home in India and throughout the world. The company serves an audience of more than 700 million viewers in India, and its channels are available in 167 countries. SPNI’s digital entertainment VOD platform, SonyLIV, offers a range of premium programming, including original series, movie premieres, live sports and popular game shows. The SonyLIV app has been downloaded more than 100 million times.

Marketing Technology News: Twitch Co-Founder Raises $35M Seed Round for Fractal, a New Marketplace for Gaming NFTs, from…

Evergent’s agile and flexible monetization and subscription management solutions make it possible for platforms like SonyLIV to achieve rapid expansion without technological limitations. Since the launch of SonyLIV in 2013, Evergent’s agile subscription management platform has allowed SPNI to seamlessly scale the VOD service from a few thousand users to millions of subscribers. Built for extreme scale, Evergent’s solutions make it possible for SonyLIV to explore additional regional expansion, including direct-to-consumer and business to-business monetization strategies.

“SonyLIV is an ideal partner for Evergent because they are constantly imagining new ways in which to grow their business and serve their subscribers,” said Vijay Sajja, founder and CEO of Evergent. “From play-along experiences to new payment methods and integrations, SPNI has led the way with innovation in the Indian market. We are proud of our longstanding partnership with SonyLIV and look forward to continuing to play a key role in their success going forward with our flexible subscription management and monetization tools.”

Marketing Technology News: MarTech Interview with Paul Lewis, CMO at Adzuna