Loop Media, Inc., the first media company that gives consumers and businesses fully-integrated 360-degree and other premium short-form content experiences, will kick off its partnership with Ultimate Gamer, the world’s first and only multi-genre esports proving ground, on Virtual New Year’s Eve (VNYE), a brand new, immersive experience that will bring the world of Times Square to everyone, everywhere.

Times Square will be empty this New Year’s Eve for the first time since the ceremony’s inception in 1907 due to rising COVID-19 infection rate concerns. Jamestown—the real-estate investment and management company that owns One Times Square—has planned a New Year’s Eve celebration blending virtual and augmented experiences with live camera feeds, which is totally free.

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As an exclusive gaming partner, Ultimate Gamer will provide unique virtual experiences, interactive content, and streams geared toward gamers and esports fans through the app and website.

From December 19th, 2020 – January 3rd, 2021, Ultimate Gamer will host a variety of streams on VNYE, featuring popular esports teams like Misfits Gaming and Team Furia; gaming personalities including HipHopGamer and Jobless Gamer; and entertainment from NBA2K content creators HankDaTank, BreeZe, ColeTheMan, and Hollywood, among others. Throughout the two weeks, Ultimate Gamer will host Fortnite, Valorant, Apex Legends, and League of Legends competitions with fun prizes and giveaways leading up to New Year’s Eve.

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Also included within the Ultimate Gamer experience will be curated music videos, courtesy of Loop Media. Loop Media’s video library includes not only one of the largest and most current collection of music videos, but also film and game trailers, as well as sports highlights that provide a variety of engaging product offerings to users. The Loop™ app is available to consumers on iPhone and Android, as well as all popular connected TVs including Amazon Fire TV and Android TV-supported sets such as Sony, Sharp, Philips, and more.

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