Leading call tracking and analytics platform Retreaver announces it has integrated with the consent-based marketing platform ActiveProspect’s TrustedForm solution, an impartial issuing authority for lead certification. The new integration will help facilitate a higher degree of TCPA compliance within the call space, allowing call buyers to ensure that call transfers are fully compliant with TCPA standards in real time prior to purchase, while publishers can also increase confidence in the calls they sell.
Retreaver’s new integration with TrustedForm will allow customers to validate and claim TrustedForm URLs in real-time. This results in a decreased risk of TCPA violations, allows advertisers to make appropriate routing decisions based on newly revealed call data, and helps increase conversions by reaching out only to the prospects you know have opted in to hear from you.
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“Our integration with ActiveProspect is really exciting,” said Stan Pavlovsky, CRO at Retreaver. “With it, TrustedForm customers gain the ability to not only validate their certificate’s authenticity, but also take advantage of key ActiveProspect functionality by triggering integrations with a phone call. It’s a great way to optimize campaign budgets and performance expectations.”
Retreaver’s customizable call tracking and automation platform enables marketers to automate how their phone calls and data flow while tracking and optimizing conversions. As part of their continued commitment to ensuring their customers are protected against TCPA litigation, Retreaver has developed a seamless, out-of-the-box integration that provides legal and fraud protection, and ensures peace of mind for call buyers in the call space.
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ActiveProspect developed TrustedForm in 2010 as the original lead certification product. TrustedForm generates a unique certificate for each prospect that is stored with each record, and includes a video replay of the prospect engaging with the web form. TrustedForm is considered the highest standard for documenting proof of TCPA consent.
“It’s always exciting when we integrate with new partners, but our integration with Retreaver is especially thrilling,” says ActiveProspect CMO Brian Caskey. “Each of our solutions complement each other in a way that allows our mutual customers to truly decrease their risk of TCPA violations.”
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