Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Attendify (Customer Experience), DemandLab (Marketing Attribution), Deloitte Digital (Customer Support), Agillic (Customer experience), and RingCentral (Unified Communications).
Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow feature. MeetNow empowers virtual event attendees to instantly interact one-on-one with sponsors and exhibitors, via its built-in, live video conferencing capabilities.
DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies.
Deloitte Digital announced a new offering uniting the organization’s experience in large scale contact center transformations and human-centered design with the latest capabilities of Salesforce Service Cloud Voice. The new offering will enhance omni-channel customer experience capabilities for contact centers for businesses across customer-facing industries such as government, financial services, health care, and consumer, to better meet the needs of customers and agents.
Personalization is on the rise. Also, when it comes to news consumption. In a crowded digital media landscape – where the media are competing for attention – relevance, and personalization can make all the difference. We are happy to announce that Agillic, together with its partner Dwarf, is helping the TV2 Regions procure a personalized news flow based on the individual user’s preferences.
Stack8, a leading North American provider of unified communications (UC) solutions, announced a new partnership with RingCentral, Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions. The partnership will enable Stack8 to offer RingCentral’s Unified Communications as-a-Service (UCaaS) platform to their large enterprise customers around the world. Additionally, Stack8 will provide RingCentral Office—a Unified Communications platform that provides cloud-based team messaging, video meetings, and an international cloud phone system to all customers.