MarTech Interview with Agustin Esperon, Co-Founder at Wideo
"Video content has changed the way that companies communicate and promote their products and services." Tell us about your role …
Why Gamification Doesn’t Work in B2B Customer Support
If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact …
Measuring Company Success Beyond the Bottom Line: Why It Pays to Invest in Your Customers
In the SaaS world, especially, satisfying and retaining customers is crucial to a startup’s success. Unhappy customers translate to customer …
The Benefits of Empowering Agents to Go Omni-Digital
This article is co-authored by Julien Rio and Cédric Blum Agents are the heartbeats of contact centers and Customer Service …
Now We Know the Truth: Going All-Digital with AI Is a Mistake
Two of Scandinavia’s leading financial institutions have very different strategies for their conversational AI-powered customer service but with one unifying …
Customer Support – Doing the Right Things to Get 95% and Above Satisfied Customers
Imagine this: A person visits a shopping website ‘A’. ‘A’ has a great product that ticks all the right boxes …
How to Create a Customer-Centric Strategy for Your Business
According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to …
Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement
Freshworks Launches Unified Marketplace Platform – the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a …
Chatbots Are the New HR Managers
Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other …
Three Trends Driving the Shift From Customer Support to Customer Success
Meal-kit delivery service provider Blue Apron has been making headlines for all the wrong reasons since its IPO a little …