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Call Tracking

Visiqua And LeadsPedia Partner To Create The Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market’s most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes with the introduction of a call ping tree solution that combines the most advanced technology…

Visiqua and Leadpedia Partner to Create the Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market's most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes today with the introduction of a call ping tree solution that combines the most advanced technology…

SEM Pros: Add Call Tracking to Your Toolkit

In our constantly changing world, it’s mandatory Search Engine Marketing (SEM) pros stay up-to-date on the latest paid search trends and tools. But even the most accomplished professionals might be missing expertise that’s crucial to landing that next job or bringing success to an online campaign: call tracking.  Call tracking is a necessity for all Search Engine Marketing Managers, PPC professionals and others in the Digital Marketing industry. Call tracking provides the ability to better measure each conversion point in…

Invoca Delivers Marketers 395% Return on Investment According to Independent Study

Total Economic Impact study shows how businesses can drive millions in revenue growth by using Invoca's platform to connect their online marketing and offline sales Invoca, the leader in AI-powered call tracking and conversational analytics, announced the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Invoca. The study examines the millions in additional revenue that marketers can drive by using Invoca to connect their online marketing and offline sales. A…

PX Launches Lead to Call Tracking, Advanced Benchmarking Solution for Call Center Performance

Provides marketers with real response time and precise measurement of speed-to-lead PX, the leading platform for customer acquisition, announced the introduction of Lead to Call Tracking, the first true measure of Speed-to-Lead and its impact on lead conversion. Lead to Call Tracking from PX enables a marketer to measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. It also enables them to benchmark this data both internally and against…

Invoca Appoints Michael DiFilippo as Chief Financial Officer

Former CFO of MuleSoft and AppDirect to Drive Next Stage of Growth at Invoca Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. The new addition to the executive team follows the company announcing a $56 million round of financing in late 2019. "As Invoca enters our next stage of growth, we are excited to have a new CFO guide our strategy and scale operations," said Gregg Johnson, CEO of Invoca. "Michael brings…

Invoca Named Overall Leader in G2 Enterprise Grid Report for Inbound Call Tracking for 5th Straight Quarter

Invoca cements its position as the category leader, also earning “Best Relationship” and “Momentum Leader” recognition from G2  Invoca, the leader in AI-powered call tracking and conversational analytics, announced that customer feedback on software review site G2 has again made the company the Overall Leader in the G2 Enterprise Grid Report for Inbound Call Tracking. Invoca has held this position in the last five G2 reports, and with an overall score of 93, Invoca is over 20 points ahead of the nearest-scoring call…

Is There Value in an All-In-One Tracking Platform?

As trends in technology advance, there are more advanced software solutions available than ever before in the Lead Generation space—but which ones are actually useful to Marketing professionals? That is a question I have considered in my years of experience working in Lead Generation. Every year, new technologies are rolled out with claims of streamlining the operations of lead gen businesses and netting new profits. But those of us in the industry have seen plenty of these products come and go, not always delivering on…

Why Marketers Use Call Tracking Software

Digital marketers in Lead Generation have an exceedingly complicated job to do. They are often running multiple campaigns across a variety of different channels in an effort to get more leads and produce a robust return on investment (ROI). While these marketers utilize digital platforms to generate high volumes of traffic and reach prospects, there remains a critical need to track and measure the inbound call leads that they generate. As smartphones have become a dominant force in the lives of consumers, the inbound call…

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

Invoca, an AI-powered call tracking and analytics company, has been named a "Hot Vendor in Conversational Intelligence for 2019" by Aragon Research. The report identifies solutions from the emerging conversational intelligence market that enable organizations to predict customer or prospect behavior by using AI-based voice analytics. Aragon Research recognizes noteworthy, visionary and innovative Hot Vendors in various markets such as conversational intelligence, sales engagement, customer journey mapping, intelligent…

AI Powered Marketing Now Offering Complimentary Consultations

AI Powered Marketing Is Now Offering Complimentary Consultations so Businesses Can Learn How Artificial Intelligence Will Lower the Cost of Customer Acquisition. the Technology Has Been Amazing for Making Marketing More Cost Effective AI Powered Marketing is now offering complimentary consultations so businesses can learn how artificial intelligence will lower the cost of customer acquisition. The technology has been amazing for making marketing more cost effective. AI can be very confusing, but not with AI Powered…

Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories. The program further establishes some of the US and Canada’s top digital marketing agencies as leaders in…

CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance

CallTrackingMetrics, the World’s Only Call Tracking and Contact Center Solution, Announces a Powerful New Integration with Microsoft Dynamics 365 CallTrackingMetrics, the world’s only call tracking and contact center solution, announces a powerful new integration with Microsoft Dynamics 365. Supporting the more than 60% of businesses around the world using Dynamics 365, this direct integration will enable organizations to capture rich call attribution data and document their essential touchpoints with customers. Session…

Invoca Named Leader in G2 Crowd Enterprise Grid for Call Tracking, Receiving Top Overall Score

Invoca Continues to Lead the Call Tracking and Analytics Space with Awards for Product and Market Leadership Invoca, an AI-powered call tracking and analytics company, announced it was recognized as the top-scoring Leader in the G2 Crowd Winter 2019 Enterprise Grid Report for Inbound Call Tracking Software. Invoca received the highest overall score in this report, beating out six other vendors in the call tracking and analytics space. Ranking highly for customer satisfaction and market presence, Invoca’s position in this…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

TechBytes with David Turner, Vice President of Engineering, ResponseTap

David Turner Vice President of Engineering at ResponseTap ResponseTap's main areas of focus are Artificial Intelligence and Machine Learning as they are integral to the work they do. We spoke to David Turner, Vice President of Engineering at ResponseTap, to understand his predictions on the role of AI/ML in Call Analytics for Marketing and Sales.Tell us about your role at ResponseTap and the team/technology you handle. I’m Vice President of Engineering at ResponseTap, Europe’s leading Call Intelligence provider. I…

CallRail Launches First-to-Market Cost-Per-Lead Solution

New Feature Aims to Help Agencies Solve Growing Attribution Problem and Better Demonstrate ROI Leading call tracking and analytics provider, CallRail, has announced the launch of a first-to-market cost-per-lead solution within the CallRail application. Marketers using CallRail can now efficiently understand how much they’re paying for a phone call lead, staying in step with businesses’ growing appetite for data and more sophisticated marketing attribution. Alongside the cost-per-lead solution, CallRail has also launched a…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…