How Marketers Can Use Call Tracking To Link Ad Spend To Revenue

The past year’s economic downturn brought on by the COVID-19 pandemic has posed new challenges for marketers across industries. As businesses looked to protect cash flow, marketing teams were often the first to feel the impacts of tightening budgets and resource constraints, with 44% of CMOs reporting budget cuts in 2020. But, while their resources were constrained, businesses leaned even harder on their marketing teams to drive leads — and ultimately revenue — for business growth. This pressure is forcing marketers to…