Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share expertise through thought-provoking content, and ultimately, grow their network. The above-mentioned process comes easy for LinkedIn as it has over 760 million users, with more than 260 million monthly active users. The platform which debuts primarily on forming, building, and sharing career connection has become the cornerstone of marketing solutions; all because of its ‘connection’ premise. With connections, it becomes easy to make generate leads, improve brand awareness, form business relationships, share content, and drive traffic to websites.
However, like any social network, LinkedIn has weaknesses. As the number of connections grows, the feed strays away from being personal, and content in it becomes non-relevant. People get bombarded with DMs scamming or selling things. Lately, the ratio of quality connections to spammers has been sliding down.
With that, let’s see what are the other marketing solutions besides LinkedIn Marketing Solutions that businesses can opt to add supplemental value to their marketing campaigns.
Facebook for Business
Another social network side with billions of users. Around 2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. Consequently, with so many people on Facebook, it gets easy to find new customers and build long-lasting relationships. Additionally, Facebook’s ad formats and Pages are designed to capture attention and prompt action. They offer creative flexibility, work across devices, and are built to help businesses reach their relevant goals.
Adobe Advertising Cloud
An all-in-one marketing suite for businesses of all sizes to personalize, optimize, and measure digital campaigns and customer experiences for optimal performance. The suite comprises a set of solutions, including Adobe Campaign, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Target, and Adobe Analytics, and an interface to sync content, insights, and data across multiple marketing channels. The tool offers everything a business marketer needs to plan the customer journey and deliver meaningful experiences.
Salesforce Advertising Studio
Salesforce Advertising Studio is a campaign management and CRM targeting solution. Counted among the tools of the Salesforce Marketing Cloud suite, it offers marketers to create customer-centric marketing strategies. It is an integrated marketing solution that targets one-to-one advertising for personalized customer experiences through maximizing the marketing and CRM data. It harnesses customer data, integrates with relevant advertising strategies, and enhances lead generation. It also increases the effectiveness of digital advertising by using the CRM data to deliver more relevant ads on the right channels.
WordStream Advisor is an online advertising management software solution that aims to simplify various aspects of online advertising. It allows marketers to manage their Google AdWords, Facebook Ads, and Bing Ads campaigns from a single dashboard. It is also the only software solution of its type to offer both PPC and paid social management.