Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience …
Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals
Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar …
Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated …
Adobe Brings Accurate Attribution with Advertising Analytics
New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has …
Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”
New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to …
Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization
Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day …
Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising
Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising …
Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms
Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research …
Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year
In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in …