Adobe Advertising Cloud

Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on Device-based Identifiers LiveRamp , the leading data connectivity platform, announced that Adobe Advertising Cloud…
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Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share…
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Bidmath, the leading programmatic consultancy, brought the first of its kind advertising technology and data consulting hub in Bangkok specialising in both Google and Adobe marketing technology. The company has been working with…
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Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens,…
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The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading…
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Adobe has announced its Q2 2020 revenue results. In the second quarter of fiscal year 2020 ending 29 May, the world’s leading digital media and most respected customer experience management company, Adobe has earned a quarterly revenue of…
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Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving…
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Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's…
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Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving wins -- including McDonald’s and Shutterfly -- as the company continues to build its global…
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Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and…
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Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the…
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Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There…
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New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud…
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New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the…
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Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated…
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Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search…
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Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on…
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In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to…
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