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campaign management

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Centro, a global provider of advertising technology, released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service (SaaS) advertising platforms—even within walled gardens. Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Optimization logs are vital for synchronizing teams,…

commercetools Named a Leader in B2C Commerce

Top research firm's report states that commercetools gives its customers a "platform for building visionary commerce experiences commercetools, the next-generation commerce software company, has been named a "Leader" in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report. commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria. Forrester describes commercetools as "new-school…

MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Smartsheet Unveils Integration with Adobe Creative Cloud at Adobe MAX

Expands on Marketing and Creative Content Solutions Announced at Smartsheet’s Recent ENGAGE Global Customer Conference Smartsheet, the platform for enterprise achievement, announced the availability of its extension in private beta for Adobe Creative Cloud at Adobe MAX in Los Angeles. Today’s fast-moving digital environment requires solutions that streamline execution to meet increased content demands and this extension enables teams and organizations to implement more agile and effective content processes across a broad…

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each other." The company has a 9-year history in media, tell us about Adswerve’s beginnings. Adswerve was born from a team of former DoubleClick employees who know the ins and outs of Google’s Marketing tools. We created Adswerve to help brands and agencies realize the full potential of the Google Marketing Platform. Since then, we have been a trusted and leading Google Marketing Platform partner and…

inMotionNow Adds Marketing Campaign Management to Creative Workflow Software

Highly Requested Software Enhancement Promises to Improve Collaboration Between In-House Creative Agencies and Marketing Departments inMotionNow, a leading provider of workflow management solutions for marketing and creative teams announced, it has added Campaign Management to its all-new creative workflow management platform called inMotion ignite.  Campaign Management provides a way to organize and manage the many individual creative projects that often comprise strategic marketing initiatives. The new feature has been…

MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising

TEGNA’s Premion Leveraging MadHive's Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations in cryptography and advertising, launched a suite of technologies designed to address the biggest threats to the advertising industry — the issues of trust, transparency, fraud and brand safety. “Publishers, brands and agencies alike have been living in the Advertising 1.0 ecosystem — what we call the ‘Guess Economy’ — dealing with issues…

Magnetic Announces Latest Media Buying Platform and a New CEO

Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a leading adtech and targeting company driven by AI technology, has announced the launch of a new media buying platform, Magnetic Force. Magnetic Force is branded as a fully-automated and AI-powered transparent media buying platform. In addition to the latest launch, the digital marketing company also announced Corey Ferengul as the new Chief…

Ars Logica Names SDL Among Top Three Web Content Management Leaders

SDL Tridion Sites Leads in Content Marketing Tools, Scalability and Enterprise Tech Leverage In their latest report, titled "Compass Guide", Ars Logica, has named SDL Tridion Sites among the top three web content management (WCM) platforms on the market. SDL Tridion Sites ranked highly across both business and technical criteria, leading the industry in content marketing tools, extreme scalability and enterprise tech stack leverage. SDL is a leader in the global content creation, translation, and delivery. According to…