MediaKind Appoints Jennifer Yohe as Executive Vice President of Business Affairs

MediaKind Appoints Jennifer Yohe as Executive Vice President of Business Affairs
  • Former SVP, Comcast Cable, will be responsible for MediaKind’s new Business Affairs function, responsible for all commercial management activities.
  • Yohe brings industry-wide recognition as a strong business leader with deep experience in acquiring new technologies that drive innovation and optimization in the media, entertainment, and sports industries.
  • Yohe honored in Cablefax’s ‘Most Powerful Women in Cable’ and ‘Top Women in Technology’ rankings on eight consecutive occasions between 2011 and 2018.

MediaKind, a global media technology leader, continues to expand its leadership team with deep industry talent from across the media, entertainment, sports, and technology sectors by announcing the appointment of Jennifer Yohe as Executive Vice President of Business Affairs. Yohe brings over two decades of experience within the cable, entertainment, and media industries, acting as a skilled strategic business leader. Most recently, she was the President and Chief Business Officer of Xtreme Concepts Racing, which made its NASCAR racing debut in March 2019. She led all day-to-day business operations, brand strategy, and partnership development.

Yohe was previously a Senior Vice President at Comcast Cable with responsibility for managing its strategic procurement team and supplier ecosystem. Additionally, she oversaw business-to-business development across Comcast and its corporate partners, including NASCAR, NBC, and Comcast Spectacor. Before joining Comcast Cable, she spent nearly ten years with Time Warner Cable in several roles, including VP of Business Affairs.

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Yohe was a member of both the Society of Cable Telecommunications Engineers (SCTE) and Women in Cable and Telecommunications (WICT), as well as a Board Member on the local Philadelphia WICT Chapter and a supporter on the WICT national board. She has received several awards, including the 2010 WICT Seasoned Professional Award, the 2012 SCTE and WICT Top Women in Technology Award, and the 2017 WICT Chapter Appreciation Award. Between 2011 and 2018, Yohe was honored in Cablefax’s ‘Most Powerful Women in Cable’ and ‘Top Women in Technology’ rankings on eight consecutive occasions.

Yohe brings unparalleled industry relationships at all levels and has a proven track record leading companies through periods of transformation and technological change. She will be responsible for all of MediaKind’s commercial activities, reporting directly to Matt McConnell, CEO, and working closely with the MediaKind executive leadership team.

“I am incredibly excited to be joining a dynamic and agile organization that is continually pushing the boundaries across the entire media, entertainment, and sports video acquisition and delivery value chain,” said Yohe. “Despite the global challenges facing all businesses at this time, MediaKind continues to invest in and drive pioneering innovation, advancing its broad portfolio of products and services. I look forward to utilizing my experience to help MediaKind, and its customers accelerate scalable business growth while developing new capabilities for a range of new markets and consumers.”

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Matt McConnell, CEO, MediaKind, said: “We are delighted to be able to welcome an executive of the caliber of Jennifer Yohe into our leadership team. For almost three decades, Jennifer has been incredibly successful in various industries, bringing a deep understanding of core video technologies, technology ecosystems, and the overall competitive landscape that is second to none. She will be a great asset to the MediaKind team as we work with our customers to drive product innovation and cost optimization through a much richer level of collaboration.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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