ViacomCBS has named Yolanda T. Cochran as Senior Vice President, Live-Action Long-Form Production, ViacomCBS Kids & Family, responsible for managing all aspects of live-action physical production for the Nickelodeon brands – Nickelodeon, Nick Jr., TeenNick and Nicktoons – and for Gen Z-focused brand Awesomeness. Based in Hollywood, Cochran will report to Megan Ring, Executive Vice President of Production, ViacomCBS.

Marketing Technology News: CyberScout Hires Global Marketing Executive Jeremy Barnett as Chief Marketing Officer

“Yolanda is a talented producer and creative executive known for bringing bold, original stories and important voices to the screen,” said Ring. “Her considerable expertise in production will only strengthen our ability to make content that truly resonates with young audiences and families. I’m also excited to welcome Yolanda for her incredible advocacy in addressing gender and race inequality in entertainment – leadership that will help reinforce our own commitment to greater diversity and inclusion.”

In this role, Cochran will manage budgeting, scheduling, location scouting and staffing, while working closely with producers and key department heads to ensure that Nickelodeon shows and Awesomeness series and films are produced at the highest quality provided for within their budgets.

Marketing Technology News: MHC Software Acquires Ecrion Software

Cochran joins the ViacomCBS Kids & Family Entertainment Group from Freeform (Walt Disney Television Group), where she most recently served as Vice President of Production, overseeing scripted series such as Good Trouble, The Bold Type, Siren and Motherland: Fort Salem. In 2016, Cochran produced a documentary short and podcast mini-series entitled Radio Film School: Breaking the Glass, highlighting and seeking solutions to challenges specific to gender and race in film and television.

Cochran previously served as Executive Vice President of Physical Production at Warner Bros. affiliated Alcon Entertainment, overseeing production and production finance for the company’s slate, project managing all aspects from green light to delivery. In that time she executive produced the feature Beautiful Creatures and coproduced several others: The Book of Eli, Dolphin Tale 1 & 2, Something Borrowed; Joyful Noise; Lottery Ticket, The Sisterhood of the Traveling Pants 2, Point Break, and the Academy Award®-winning film The Blind Side. In 2005, Cochran co-wrote and produced an independent thriller entitled Paved with Good Intentions. Prior to joining Alcon in 2002, Cochran worked freelance, below the line on feature films including Life, Blue Streak, Nutty Professor II, Coyote Ugly and Dragonfly.

Cochran is a member of the Academy of Motion Picture Arts & Sciences, Television Academy of Arts & Sciences, Board of Directors of the Producers Guild of America and National Co-Chair of the PGA’s Women’s Impact Network (WIN).

Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer