LiveXLive And K-Pop Sensation Monsta X Announce Exclusive Live Stream Pay-Per-View Concert For Global Audience
LiveXLive Secures Exclusive Streaming Rights to Produce and Live Stream Monsta X’s Only Full-Length Global Concert Performance in 2020
Concert Adds to LiveXLive’s Growing Leadership Position In Digital Music Pay-Per-View Events and Premium Programming
LiveXLive Media, Inc. , a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today it will produce an international pay-per-view (PPV) event with global K-Pop sensation Monsta X. In collaboration with Starship Entertainment, LiveXLive will exclusively live stream the band’s only full-length global performance scheduled for 2020.
Monsta X is a South Korean K-Pop group formed through the reality survival show No.Mercy by Starship Entertainment. The group is composed of six members: Shownu, Minhyuk, Kihyun, Hyungwon, Jooheon, and I.M. — has over 14 million social followers and a passionate and super engaged fan base. Earlier this year, Monsta X, released its first English-language album “All About Luv’ and also debuted at No. 5 on the Billboard 200 Chart, making it the 3rd K-Pop group to chart within the top 10. The album garnered rave reviews from NPR, ET, Variety, Access, AP, Forbes, Consequence Of Sound, Billboard, and TIME. They have sold out shows in Madison Square Garden, Hulu Theater and Staples Arena in the United States.
LiveXLive and Monsta X will redefine the PPV experience by including unique behind the scenes footage, docureality-style coverage coupled with premium tiered pricing with tickets that include VIP experiences, exclusive merchandise, meet-and-greets, and other event-exclusive perks. With prices starting at $19.99, the event is anticipated to be a milestone in the emerging PPV arena given the Monsta X’s international following that reaches millions of devoted fans.
“We are so excited to play this one of a kind global concert with so many surprises for our fans – Monbebe,” said the band. “We miss everyone so much and since we couldn’t tour this year, we want to give you the opportunity to see us live and spend a few hours together. This is our message to the world, we are all one, and this is the time for Monbebe and people from all over the world to join us live at the same time, and bring new energy to the world.”
The pay-per-view concert marks the first and only time Monsta X will perform this particular set list, combining both English-language and Korean-language songs. The event will feature never-before-seen choreographed routines as well as backstage footage, interviews and fan interaction. Monsta X last toured in the United States as part of iHeartRadio’s Jingle Ball and recently teamed up with Steve Aoki for the English-language collaboration “Play It Cool,” which tallied 30 million-plus total streams, held a prominent spot on the Billboard Hot Dance/Electronic Songs Chart and earned critical praise.
Marketing Technology News: Club Vita Appoints Jennifer Haid CEO of International Team
“We’re thrilled to partner with Monsta X to exclusively produce and live stream this unique and cutting edge pay-per-view concert performance,” said Robert Ellin, CEO and Chairman of LiveXLive. “Fans will be able to experience never before seen backstage activities as well personal interviews and interaction with the band.”
Ellin added “PPV in digital music is about to explode and given our leadership position in delivering premium livestreams, digital audio and on-demand from the world’s top artists and festivals it’s only logical for us to lead the way in this emerging and exciting space.”
Marketing Technology News: The Future of Live Engagement is Here as Vee24 Launches V11 Intelligent Conversational Experience
Since it announced pay-per-view and digital touring in May 2020, LiveXLive has sold over 10,000 tickets at an average ticket price of $20 and produced over 50 pay-per-view events with talent like Dispatch, Ripe, Mihali, Chromeo, James Petralli, Twiddle, Ani DiFranco’s Long Time Gone, and nationally-known festival Live From Out There. LiveXLive’s PPV initiative will drive a new revenue-sharing model for both artists and LiveXLive via digital ticket sales, fan tipping, digital meet and greets, merchandise sales and sponsorship, enabling artists to go direct-to-consumer using LiveXLive’s PPV platform.
Marketing Technology News: Foko Retail Launches MyQueue and MyReservation as Part of COVID Kit