Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

StorNext 7 outperforms all other file systems across all three SPEC SFS 2014 metrics using 57% fewer storage nodes than the next nearest competitor Quantum Corporation announced that its StorNext File System is the fastest file system for video workloads. In testing using the independent SPEC SFS 2014 benchmark, the StorNext 7 system outperformed all other file systems across all three performance metrics, using a reference architecture with 57% fewer storage nodes than the next nearest vendor and at a much lower cost per…

New Partnership with Samsung TV Plus Extends Canela Media's Advertising Platform, Reaching Millions More Consumers Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, is now available on Samsung TV Plus, Samsung’s free ad supported video service on 2016 – 2021 Samsung TV’s and select Galaxy devices. Available on channel 1272, Canela.TV, features a mixture of Spanish-language movies and series, is unique to Samsung TV Plus users and offers free, ad-supported content across a variety of genres. The…

Leading U.K. Media Company to Supply Global News, Royal Family News, Entertainment Content SendtoNews Video (STN), North America’s largest independent online video platform, is pleased to announce that digital video content from ITN, a leading U.K. -based television production company, is now available to STN’s 1,800 publishers within North America. For 65 years, ITN has been internationally recognised for its quality, integrity and creativity covering global news, entertainment videos and royal family news. ITN will be…

The Integration of Wowza Streaming Cloud and EZDRM Delivers Sophisticated Protection of Live and On-Demand Video  Wowza Media Systems™, the market leader in reliable, secure and low-latency streaming solutions that enable video delivery across the globe, announced support for DRM technology in Wowza Streaming Cloud through integration with the EZDRM DRM as a Service (DRMaaS) solution. Enterprise, sports and entertainment broadcasters are now able to maintain unmatched control over their cloud-based streaming workflows.…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore's industry-leading census-level video-on-demand (VOD) measurement. The multi-year agreement, timed to DECAL's digital release of Bleecker Street's Supernova following its theatrical release last month, provides DECAL with Comscore OnDemand Essentials®, Comscore's currency measurement service for VOD, to enable DECAL to…

“Barbie & Chelsea The Lost Birthday,” the first piece of content to feature Barbie’s little sister in a starring role, will launch on broadcasters and streaming services around the world beginning this spring On the heels of the success of “Barbie Princess Adventure,” Mattel Television will also release a new musical special globally this fall Mattel, Inc. announced the upcoming launch of two all-new animated Barbie specials. “Barbie & Chelsea The Lost Birthday,” the first dedicated television movie featuring…

iQIYI, Inc. , an innovative market-leading online entertainment service in China, recently officially launched the third season of its original hit variety show Youth With You ("Youth With You 3" or the "Show") . The Show is scheduled for worldwide broadcast exclusively on iQIYI, Suike, QIYIGUO TV, and iQIYI International every Thursday and Saturday at 8pm CST from February 18 onwards. Youth With You 3 is an idol-selection show that brings together 119 candidates from 68 agencies for training and competition, of which at…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva Entertainment (Entertainment), to Protegrity (Privacy and Regulations). Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions Merkle, a leading technology-enabled, data-driven customer experience management (CXM)…

Pauline Malcolm-Thornton Joins as SVP of Client Development to Drive Sales Growth for Product Placement Division BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced that Pauline Malcolm-Thornton will be joining the product placement team as Senior Vice President of Client Development. In her new role, Malcolm-Thornton will be focused on driving new business for BEN’s product placement division, as well as providing leadership to the company’s growing…

Viva Entertainment Group, Inc, the global entertainment and technology company connecting video content owners and distributors to deliver the world's TV options in all languages on any smart device with a screen, anytime anywhere is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. The company announced that, with Vivalivetv having reached a million-plus downloads on Google Play, commencing immediately through June 30th, 2021 Viva has started the new marketing and…

New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content amid social distancing Over The Top (OTT) streaming has exploded as consumers seek out on-demand entertainment more than ever before, according to a new report released by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84% of consumers across…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lingo (Unified Communications), Tencent (Entertainment), Veritone (Native & Programmatic Advertising), Brightcove (Video Platforms), to Concentrix (Customer Experience Management). Lingo Uses Its Own Cloud Contact Center Solution to Enhance Customer Care Lingo Communications (“Lingo”), a leading global Cloud/UC and managed service provider, announced that it recently implemented…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from VIZIO (Entertainment), Vendasta, Compatio (E-Commerce and Mobile Commerce), Frost & Sullivan (Unified Communications), to KLWTT (Native & Programmatic Advertising). VIZIO and Universal Pictures Home Entertainment Present the Home Entertainment Release of DreamWorks’ THE CROODS: A NEW AGE VIZIO, Inc., announced its partnership with Universal Pictures Home Entertainment for the…

Nonprofit Locast is only service to stream all local TV channels – for free – over internet Locast, America’s only nonprofit, free, local broadcast TV digital translator streaming service, is now delivering 60 local TV channels via the internet – for free – to the more than 4 million residents living in the Sacramento market, which includes Stockton and Modesto. Sacramento is the 29th Locast market. For the first time, residents in Sacramento and the greater metro area – including Stockton and Modesto – will be able to…

fuboTV Inc., the leading sports-first live TV streaming platform, announced its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across the digital advertising industry. fuboTV has joined the Unified ID 2.0 initiative as a connected TV (CTV) partner, expanding Unified ID 2.0 into fuboTV’s significant footprint on the big screen. Representing 93% of total viewing hours during the third quarter of 2020, CTV is fuboTV's most popular…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comcast (Entertainment), RISE (Technology), Unbxd (E-Commerce and Mobile Commerce), IntentData.io (Account Based Marketing), to Eluvio (B2B Data). Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zoom (Unified Communications), BBTV (Entertainment), Provar (B2B Commerce), Measure (Analytics), to Airship (Customer Experience Management). Zoom Announces Availability of Zoom Rooms ‘Everywhere Workforce’ Innovations Zoom Video Communications, Inc. announced the general availability of Zoom Rooms innovations that will help organizations safely re-enter the office and sustain an…

Sony/ATV Music Publishing announced it has appointed Sonia Grant-Yendell to Vice President, Human Resources, UK and International. Based in the company's London office, Sonia will lead the UK and International HR team and will report to Senior Vice President, Global Human Resources, Elicia Felix-Hughey. Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution In her new role, Sonia will partner with Sony/ATV's global and U.S. offices to provide strategic…

Representing Over $100 Million Dollars in Annual Media Spend Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, announced it has completed the previously announced acquisition of ChizComm Ltd., a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division. Marketing Technology News: AdColony Sponsors Mobile Esports Trailblazer Mazer Gaming “The…