Smartly excels by synergizing creative and media across workflows Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the…
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Imagine a world where every ad you see perfectly aligns with your needs, preferences, and even your current mood. It sounds like a dream come true, right? But there's more to consider. As AI revolutionises advertising, we stand at a pivotal…
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With artificial intelligence propensity scoring finding its place in the marketing toolbox, the battle for who can deliver the most personalized customer experience just got a lot more competitive. In a world full of overwhelming choices…
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Powered by exclusive ACR data, the new solution enhances audience insights and campaign effectiveness across linear and digital Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV…
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The Martech Weekly (TMW) and Alium have formed a strategic partnership to disrupt traditional market intelligence research methods and transform the Martech decision-making landscape The Martech Weekly (TMW), a Melbourne-based global…
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In the rapidly evolving digital world, Customer Experience (CX) has catapulted to paramount importance for businesses worldwide. A satisfying CX fosters loyalty, turning transient customers into enduring brand advocates. Augmenting this…
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Tenon, an innovative marketing solution built on ServiceNow, has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group, with continued investment from ServiceNow Ventures. The funding will support the…
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In today's digital age, enhancing online experiences has become paramount for businesses aiming to thrive. The digital landscape is rapidly evolving, compelling marketers to prioritize the refinement of digital interactions. This shift is…
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I was recently at dinner with a group of friends, having a very interesting conversation about the long-term impact of dating apps on future generations, and the parallels we are seeing in the marketing world. The discussion started off…
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It's becoming more crucial for B2B marketers to deploy AI powered martech to drive various customer experiences and buying journeys today. James Riess, SVP, General Manager Loyalty & Messaging at Merkle Inc. weighs in with a few…
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A well-oiled B2B marketing framework coupled with a well thought-out and structured sales-marketing alignment and lead handover processes can help an organization fuel their short term and long term goals a lot faster. In this process,…
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Public relations and marketing professionals have long recognized the potency of infusing a personal touch into media outreach emails. Whether it's acknowledging a recent promotion or referencing an upcoming conference the recipient is set…
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Specialist recruitment and HR business will address the challenge of delivering diversity, equality, inclusion and belonging in marketing, media and advertising The Responsible Resourcing Agency (RRA), a newly formed recruitment and HR…
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GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the…
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Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention - empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic announced the launch of PIQ (Picnic…
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Changing customer expectations in B2B tech and the constant need for B2B marketers and sales teams to work more closely together in creating and nurturing a prospect pipeline and successfully converting those prospects into long term…
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The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall Leading digital marketing business Jellyfish today announces the…
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Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, has released its audited results for the financial year ended 30 June 2023 (the "Year"), showcasing 36% group revenue…
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Several organizations, including established brands have been having budget cuts in the recent months, in a recent study by email management software company Exclaimer, marketers too were reported to have been facing mid-year budget cuts.…
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Artificial intelligence (AI) is revolutionizing the way sales teams and marketers conduct their daily functions. However, despite all the current and projected advances (and benefits) surrounding AI in these departments, there are still far…
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