Modern marketing tech allows loyalty brands to maximize customer engagement and increase customer lifetime value through flexible point earning. Fueled by customer demand for more versatile and seamless rewards experiences, loyalty…
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Google comes to most minds when anyone thinks of SEO. While it does make sense, there are other search engines as well who can help bring more traffic to your website. One of them is Bing. Despite being the second most used search…
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Which business does not recognize the value of understanding their customers, staying updated on industry developments, and recognizing new trends or being in control when a crisis may arise? Tracking social media channels and looking for…
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New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading partnership management platform,…
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Cloudflare makes a quantum leap in everyday web performance for millions of Internet users Cloudflare, Inc., the leading connectivity cloud company, announced Speed Brain, a new product that works with some of the most…
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B2B partner marketing, a cornerstone of modern business strategies, involves forming strategic alliances between businesses. This approach primarily aims at leveraging mutual strengths to amplify market reach, enhance brand visibility, and…
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Digital marketing is in fact an umbrella term and there are multiple types of digital marketing? One of the lesser-known but extremely crucial forms of every digital marketing strategy is performance marketing. Herein, you need to pay…
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Semrush, a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products designed for individual marketers, SMBs, and enterprises. The integration…
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Businesses face unprecedented challenges in today's fiercely competitive market landscape, where consumer trust is the currency of success. Customer trust levels have plummeted to their lowest point since before the pandemic—only 50% of…
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In today's highly competitive business landscape, companies are constantly seeking innovative strategies to connect with their target customers and drive growth. Two approaches that have gained significant attention and proven to be…
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Over the years, the B2B marketing space has witnessed a remarkable evolution. These changes have been driven by advancements in technology, changing buyer behaviour, and shifting market dynamics. Traditional methods of B2B marketing, such…
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The job forecast for Martech roles and B2B marketing is highly promising and in demand. Companies are increasingly leveraging marketing technology to enhance their marketing strategies and reach their target audience more effectively. As a…
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AI has generated a lot of excitement in the marketing community. The prospect of working with tools that could automate tedious tasks while simultaneously improving outcomes is certainly an appealing one. For that reason, the Digital…
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PM Dragonfly, a specialist data and technology consulting agency and Google expert, proudly announces the appointment of Ed Flower as its new Chief Executive Officer. With a wealth of experience in marketing technology and the advertising…
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Customers are people, too. Rather than relying on traditional marketing channels to reach them, why not meet them where they’re at in real life? Every year, thousands of people flock to events like Coachella – these events which…
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Unified CX platform, Emplifi recently named marketing veteran Susan Ganeshan as their new CMO; Susan takes the time to chat with MarTechSeries about her three-time CMO experience and the road ahead for B2B tech marketing; _________…
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Amir Sharer explores the impact of IAB Tech Lab’s Open Measurement SDK on industry standardization, Transparency, and growth for app developers, publishers, marketers, and ad-tech vendors: _______ While many are predicting the end of the…
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I was recently at dinner with a group of friends, having a very interesting conversation about the long-term impact of dating apps on future generations, and the parallels we are seeing in the marketing world. The discussion started off…
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Refersion, a leading affiliate marketing platform, is proud to announce the launch of Unified Payments, an innovative payment solution for ecommerce brands. To date, Refersion has managed over $2 billion dollars in affiliate revenue for…
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B2B lead generation is a crucial aspect of business-to-business (B2B) marketing that involves identifying and attracting potential customers or clients for a company's products or services. The process of lead generation includes a variety…
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