There is no one-size-fits-all, and that’s especially true in marketing where personalization is increasingly more crucial in delivering value. In order to deliver personalization, you need to understand your customer, from who they are to…
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From discussing more about the common misconceptions surrounding generative AI to the future of social media in digital marketing: catch more from this week's martech highlight: ________ MarTech Quote-of-the-Week! With the advent of…
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You founded Image Relay 20 years ago and have led the company since. How did Image Relay get started, and what problem was the company originally built to solve? I spent the first part of my career as an action sports photographer,…
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Operating in an industry that evolves faster than ever can be hard. Yes, the social media landscape is always morphing and developing. Countless trends are emerging in the industry. But it is also difficult to know what trends you should…
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A successful holistic product content strategy seamlessly functioning across all channels is helping to accelerate digital shelf growth. What’s the key to these retailers’ success? The right tools and resources.
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EasyDMARC, a vendor of the cloud-native email security and deliverability platform, announced a strategic partnership with Zaphyr Technologies, a leading managed service provider based in New Jersey. This partnership will help…
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The rapid growth of Connected TV (CTV) has revolutionized the way consumers access content. With its increasing popularity, it has become essential for businesses to develop an effective CTV strategy to reach and engage their target…
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Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with…
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Latest releases streamline and improve the translation process, resulting in faster delivery times, higher quality translations, and cost control for customers. Phrase, the global leader in Enterprise localization software, has announced…
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Yotpo is proud to announce a powerful new email marketing solution designed to help eCommerce brands increase customer retention and drive more sales from repeat customers. Unlike other email marketing tools, Yotpo Email is integrated…
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PowerReviews, a leading provider of ratings and reviews, and user-generated content (UGC) solutions, has earned seven “Leader” badges from G2 across categories for Product Reviews and User-Generated Content. PowerReviews graded…
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Survey results show travelers expect seamless booking experience with simpler search filters, price comparison tools and more flexibility Glassbox, a leading provider of digital experience analytics for web and mobile applications,…
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Intelligent image and video management shown to drive brand and consumer benefits at every stage of the buyer journey, while modern experiences like 3D, 360-degree images and UGC could improve conversions by up to 57% Cloudinary, the…
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Acquia DAM recognized by peers as a market leader Acquia, the digital experience company, today announced that Acquia DAM (Widen) was named a 2023 SIIA CODiE Award Finalist in the Best Digital Asset Management Solution (DAM) category.…
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New website accessibility reports and health scores in the Lumar platform empower businesses to deliver inclusive digital experiences Lumar, a leader in the website intelligence and technical SEO space, announced the launch of new…
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Let’s start by considering mobile applications. Do you know that about 82 percent of internet users in the US use mobile phones to shop online? Or about 35% of shoppers are mobile-only buyers? Where does this hint at? It indicates that if…
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MarTechSeries caught up with Lisa Matherly, CMO at Cobalt to chat about modern B2B marketing trends dominating the B2B technology marketplace in 2023: ________ Welcome to this MarTech Series chat, Lisa, tell us about yourself and your…
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How to thrive in the constantly-evolving and competitive streaming marketplace Amidst a rapid uptick in spend for Connected TV (CTV), leading streaming services Disney+, HBO Max, and Netflix have launched their own ad-supported models,…
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Orange Logic, a leading provider of digital asset management (“DAM”) software, today announced that it has received a significant investment from Bregal Sagemount (“Sagemount”), a leading growth-focused private equity firm. Orange…
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This is the 17th quarter in which Agility has been recognized as a high performer. Agility, the content platform for complex content solutions, is proud to announce that it has been named a High Performer in G2's Headless CMS Grid Report…
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