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Insights

MarTech Series presents expert insights, guest author blogs, thought leadership articles about marketing technology penned by leaders and visionaries.

The Future of Business Intelligence: Invisible Analytics and Embedded Insights
Guest Authors

The Future of Business Intelligence: Invisible Analytics and Embedded Insights

Charles Holive -
0
Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience
Guest Authors

Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience

Ben Harris -
0
How the Industry is Changing the Definition (and Expectations) of Transparency
Guest Authors

How the Industry is Changing the Definition (and Expectations) of Transparency

Charmagne Jacobs -
3
Interactions in Context: How to Increase Personalization in Email
Guest Authors

Interactions in Context: How to Increase Personalization in Email

Kara Trivunovic -
0
TechBytes with Katherine Kostereva, CEO and Managing Partner at bpm’online
Interviews

TechBytes with Katherine Kostereva, CEO and Managing Partner at bpm’online

Sudipto Ghosh -
0
MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena
Interviews

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

Sudipto Ghosh -
2
Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates
Guest Authors

Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates

Philipp Bruns -
1
Customer Success: The Key to Revenue Optimization
Guest Authors

Customer Success: The Key to Revenue Optimization

Patrick Morrissey -
0
Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising
Guest Authors

Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising

Aaron Goldman -
1
How to Succeed in Marketing to the Connected Consumer
Guest Authors

How to Succeed in Marketing to the Connected Consumer

Tim Stone -
4
The Killer App in Digital Transformation is People
Guest Authors

The Killer App in Digital Transformation is “People”

Margaret Dawson -
0
What the FCA’s 18th Month Delay with SCA Could Mean for Online Payments
Guest Authors

What the FCA’s 18th Month Delay with SCA Could Mean for Online Payments

Aviram Shemer -
1
TechBytes with Mike Palmer, Chief Product Officer at Druva
Interviews

TechBytes with Mike Palmer, Chief Product Officer at Druva

Sudipto Ghosh -
0
MarTech Interview with Redickaa Subrammanian, CEO at Resulticks
Interviews

MarTech Interview with Redickaa Subrammanian, CEO at Resulticks

Sudipto Ghosh -
0
How to Optimize Video for Social Media Marketing
Guest Authors

How to Optimize Video for Social Media Marketing

Eoin Dowdall -
0
DMEXCO 2019: How Technologies Help to Promote Trust
Guest Authors

DMEXCO 2019: How Technologies Help to Promote Trust

Ivan Guzenko -
0
Is Your Content Marketing Strategy Driving Sales?
Columnists

Is Your Content Marketing Strategy Driving Sales?

Mike Orr -
3
Time to Modernize Direct Mail to Boost Multi-channel Marketing Success
Guest Authors

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Samantha Patterson -
1
Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers
Guest Authors

Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

Owen Hanks -
0
TechBytes with Jamie Bertasi Chief Operations Officer at Totango
Interviews

TechBytes with Jamie Bertasi Chief Operations Officer at Totango

Sudipto Ghosh -
0
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