Author

Ivan Guzenko

Ivan Guzenko is an ad tech visionary, a blockchain enthusiast, and the CEO and co-founder of the SmartyAds company. Prior to SmartyAds, Ivan held positions at various digital advertising companies helping them to generate sustainable growth. Ivan is also participating in the IAB blockchain working group, as well as actively consulting startups and mature companies on the adoption of the latest digital advertising techniques.

Native & Programmatic Advertising

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Ivan Guzenko Mar 6, 2020 0

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is…
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Guest Authors

DMEXCO 2019: How Technologies Help to Promote Trust

Ivan Guzenko Oct 4, 2019 0

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and…
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Guest Authors

Connected TV for CTV: Fresh Insights from DMEXCO 2018

Ivan Guzenko Sep 22, 2018 1

Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered in Cologne for DMEXCO 2018, so the place was literally brimming with people, ideas, and spirit of innovation. Trying to achieve greater competitive advantages today…
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Guest Authors

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

Ivan Guzenko Jul 5, 2018 0

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of…
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