Should Content Creators Surrender 45% of Their Earnings?

By MTS Staff Writer On Feb 3, 2019

New Whitepaper Examines How High-profile Content Platforms Fleece Creators

Patreos, a blockchain-based, content subscription platform empowering fans to directly support their favorite creators and artists, released a whitepaper today detailing the challenge facing content creators as they strive to retain creative integrity in a landscape dominated by centralized platforms.

Today’s top content outlets (YouTube, Facebook, etc.) utilize centralized, ad-based business models that are inefficient, forcing contributors to surrender both revenue and creative control on the promise of maximizing audience share. (One leading platform retains 45 percent of ad revenue, with only 55 percent going to the content creator.)

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As an alternative, the whitepaper – How Blockchain Will Empower Creativity – introduces Patreos, a decentralized, EOS blockchain-based, content subscription ecosystem that liberates creators from outmoded content models by enabling fans to directly support creators. Not only does this mean increased revenue for artists and writers, it also facilitates creativity and a free exchange of ideas.

“As Facebook, Twitter and other high-profile platforms have demonstrated, excessive fees are the inevitable outcomes of centralized content platforms,” says Britt Kim, CEO of Patreos. “And, because they answer to investors, advertisers and payment processors, mainstream content outlets not only monetize the work of others, they control it.

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“With Patreos, fans support the creators they love, not the platforms they use,” says Kim.

“Successful business incubation begins with supporting startups that offer a truly unique vision and philosophy,” says Brad Robertson, CEO of Polyient Labs, an early-stage Patreos partner. “Patreos recognized content creators were being treated unfairly by mainstream channels and they designed an ecosystem that empowers creativity while benefiting both creators and consumers.”