The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers

Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program, which will make it easier for brands and retailers to generate and syndicate UGC through a group of preferred ratings and reviews, sampling, and other content acquisition partners. Showcasing UGC is a powerful way for brands and retailers to work together to better serve shoppers, who consider product ratings and reviews integral to their shopping journey.

Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart

While brands may generate and display UGC on their own websites, retail channels multiply its value by reaching exponentially more shoppers. Syndication helps brands ensure their content is available wherever consumers shop and helps retailers deliver an exceptional shopping experience by improving content coverage across products. In the Bazaarvoice Network, retail sites that accept syndication from brands see a median of 83% more reviews per product than those without syndication. Half of Bazaarvoice retailers source at least 65% of their reviews directly from brands.

We are continuously evaluating how to deliver increased value for our clients, and the Bazaarvoice Partner Program will allow for more brands and retailers to form relationships that benefit the end consumer, said Keith Nealon, CEO at Bazaarvoice. The partnership with Yotpo further delivers on our mission to facilitate content syndication between brands and retailers. We are united with Yotpo in our joint goal to provide shoppers with the information they need to make confident purchase decisions.

Yotpo is a leading e-commerce marketing platform for thousands of brands, particularly emergent players looking to unlock their next chapter of growth through retail, and established brands looking to fortify trust and credibility across digital channels.

Marketing Technology News: VERB Surpasses One Million App Users Globally

This partnership allows Yotpo’s brands to continue scaling their direct-to-consumer channel, and, in parallel, accelerate retail sales by syndicating impactful user-generated content via the Bazaarvoice Network. Showcasing ratings, reviews, and customer photos is a key step to creating the kind of experience shoppers demand from retailers today, said Tomer Tagrin, CEO and Cofounder at Yotpo.

More than 2.5 billion reviews are displayed across the Bazaarvoice Network, reaching more than a billion shoppers each month. The launch of the Bazaarvoice Partner Program demonstrates Bazaarvoice’s ongoing commitment to connecting brands and retailers to shoppers through authentic user-generated content.

Marketing Technology News: Auth0 Expands Global Partner Network with Cognizant