Magnolia, the leading content management system (CMS) provider announces a partnership with BigCommerce, one of the leading open SaaS e-commerce platforms, to deliver a complete omnichannel e-commerce solution. 

This new integration provides a valuable tool for marketers and UX teams in today’s omnichannel environment to deliver seamless user experiences across desktop, mobile, tablets and wearable devices.

The partnership will empower BigCommerce customers with Magnolia’s flexible content management capabilities to quickly and easily create, manage and personalise online content—all within a single platform.

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BigCommerce will provide Magnolia customers with the agility to quickly create a robust e-commerce site that incorporates features like merchandising, checkout customisation, digital wallets and much more.

Commenting on the partnership, Tim Brown, CEO at Magnolia said: “Brands looking to develop an e-commerce site need the agility to create a website quickly, without worrying about back-office integrations.

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“By combining our solution with BigCommerce’s technology within the same DX architecture, marketers and UX teams are empowered to deliver exceptional digital experiences across a myriad of channels.”

Mark Adams, GM for BigCommerce Europe: “Through our seamless integration with Magnolia’s CMS, BigCommerce customers can reap the benefits of a versatile tool to advance their commerce experiences. This new solution uses open-platform flexibility and extensibility to empower brands to focus on what’s truly important – optimising your business for growth.”

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