CEO’s Vision in Denver: Marketo Is Fast-Tracking Its Growth, Inching Towards Half-Billion Revenue in 2018

MarTech Interview Series with Steve Lucas, CEO of Marketo

Within a year-and-a-half of taking helms at Marketo, CEO Steve Lucas took Marketo into its new office in Denver, Colorado– a place he knows like a back of his hand. In a latest LinkedIn post, Steve cheered his team members by addressing a big shout-out to teams in Marketo’s HQ in San Mateo and other global locations.

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Only in October 2017, the leading provider of marketing automation solutions announced their new CMO and Chief Customer Officers, showcasing the vision Steve has for the company until 2020 and beyond. The company also added Jill Rowley as a Chief Growth Advisor.

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Marketo has seen significant transformation in their operations since November 1, 2016. Former CEO and founder of Marketo, Phil Fernandez, passed the baton of leadership to Steve Lucas. Phil led the company for a decade, making a successful IPO, and seeing through an acquisition by Vista Equity Partners.

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Clearly, setting up the new office in Denver made more sense to grow Marketo’s business, where the parent company, Vista, boasts of having strong roots.

Clear in his message as a CEO of a top marketing automation and customer experience platform, Steve had a message for this team and industry colleagues at the end of 2017– “Be brave. Be fast. Be bold.”

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(Source: Marketo Newsroom/ Denver Post)