Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation Share Article
Leaders in Sales & Marketing Automation and Call Tracking Solidify Partnership, Creating a Must-Have Marketing Solution for Call Tracking and Automation
Sales and marketing solutions provider, Lead Liaison, and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution.
ResponseTap is a global organization with offices in the US and UK. They most recently opened their New York office. The company has transformed the way marketers and call centers manage selling via the phone.
Lead Liaison offered the perfect solution. The company’s website visitor tracking solution, ProspectVision, tracks website activity. Their marketing automation solution, Lead Management Automation (LMA), provides a legion of automated marketing solutions. And their sales enablement capabilities allow sales teams to be more efficient and accelerate sales. All of these solutions work together to seamlessly link sales and marketing activities into one platform.
“Our central focus has been on online activity, such as website activity and marketing emails, and offline activity, such as handwritten letters or promotional mailers. The missing link was call tracking, and we’re very excited to now track that activity in Prospect Profiles, too. Adding call tracking insight provides a more comprehensive view of a Prospect for sales and marketing users,” says Christopher Kipgen, Technical Communications Manager at Lead Liaison.
The integration also allows mutual customers to:
- Track which Prospects have made phone calls.
- Segment prospects and trigger automation based on the phone call
- Turn an unknown visitor into a Prospect during a live call.
- View a Prospects web journey during a live call.
Nick Ashmore, VP of Marketing, adds, “We only partner with the best. We’ve chosen to link with Lead Liaison over other marketing automation platforms. That says a lot about how happy we are with their solutions.” For many businesses, the inbound phone call is an integral part of a customer’s buying journey. Through this integration, the call outcome, duration, and frequency can be tracked and a score can be applied to those actions. Additionally, other automation can be triggered based on those actions, further integrating phone calls with campaigns.
“With both ResponseTap and Lead Liaison being highly flexible platforms, this new integration allows our customers and theirs to leverage both systems easily,” says Paul Bibby, ResponseTap’s UK Systems Consultant.
ResponseTap began as a client of Lead Liaison, using their dynamic website content builder to communicate with website visitors based on their phone numbers. They were impressed with the level of tracking and automation that Lead Liaison provided and saw an opportunity to make an even more powerful solution.
“Integrations are at the heart of our story,” Ashmore explains. “We’re linking the best automation provider with the best call tracking provider. We are two must-have pieces of mar-tech. This was vital for both businesses.”
Recommended Read: Lead Liaison Launches Sales and Marketing University