Veriday, a leading digital transformation solutions provider, released the latest update of the leading Financial Advisor marketing platform, Digital Agent.

We are excited to announce our latest technical partnership with UpContent. Together, we are launching the latest feature on Digital Agent: DA Curate.

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DA Curate is the first in a series of major feature releases on Digital Agent. DA Curate powered by UpContent allows users to create and utilize custom curated topics to power their social media, email marketing, and website conversion efforts.

The proprietary crawler discovers 3 million articles per month and machine learning algorithms help bring the best articles for your needs. With the ability to create custom topics, financial advisors can find the articles from trusted sources that they want to share with their target audiences; whether that is lifestyle content to relate with your clients, industry information to stay on top of news, thought leadership, or other interests.

The right Content strategy is important because it builds trust, generates leads, and cultivates customer loyalty. There are various types of content that financial advisors will want to leverage to achieve those content marketing benefits. Curated Content is an important part in achieving a balanced content mix.