Widen-Outfit integration enables marketers and their collaborators to self-produce brand-safe content with greater speed, fewer bottlenecks, and lower costs

 Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Outfit, a brand automation platform, announced their new partnership. Brands can now integrate Widen and Outfit into one workflow that enables users to self-create personalized content while protecting brand consistency, increasing speed to market, and reducing costs.

Today, many marketing teams struggle to control how partners, dealers, and colleagues in multiple departments portray their brand. Because these collaborators use a wide variety of tools to publish across an ever-growing number of channels, protecting brand consistency has become difficult. Marketers do not have the capacity to approve every sales deck, banner, brochure, info sheet, social post, infographic, etc. without causing severe bottlenecks.

Widen and Outfit joined forces to solve this problem. Widen’s DAM+PIM platform manages and protects approved brand assets that users can assemble into publishable content. Outfit’s brand automation platform offers approved templates that enable users in marketing, sales, HR, and other departments to self-create content without professional assistance. The integration eliminates multiple download-upload steps and ensures that new content contains up-to-date, high-quality assets.

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The Widen-Outfit integration delivers four key benefits:

• Ensure Brand Consistency: Users easily search and pull assets from Widen that are designed by experts, approved by brand managers, and designated for specific roles and use cases.
• Remove Bottlenecks: With assets pre-approved, users can create and personalize content in Outfit templates — no more bombarding marketers with requests.
• Increase Speed to Market: Brands launch campaigns faster, respond to opportunities sooner, and empower employees to deliver content with greater agility.
• Reduce Production Costs: With creative production automated, marketers can save hours and re-invest their resources in higher-value, strategic work.

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“Outfit and Widen are a great match because we share a common mission of helping companies drive brand consistency while simplifying how assets are created, accessed, and published,” said Director of Strategic Partnerships, Gavin Watson at Outfit. “When people have the freedom to self-create content, the entire organization can drive brand consistency without having to run a gauntlet of approvals. Together, Widen and Outfit modernize the way companies build and express their brands.”

“At Widen, we believe that the most effective MarTech stacks combine the innovations of multiple, specialized platforms. No vendor can do it all alone,” said Jamie Liechty, Partner Manager at Widen. “We partnered with Outfit so that our customers can use our technology to its fullest potential. This integration will help brands differentiate their marketing experiences while gaining major efficiencies.”

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