Collaboration will help marketers create connected customer journeys across email and web

Yieldify, the customer journey optimization company, today announced that it has joined the Oracle Bronto Partner Program to support marketers with delivering connected customer journeys. With Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, and Yieldify Conversion Platform customers are delivered benefits at two stages of the customer journey.

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First, it enables marketers to easily capture more email addresses from their website visitors through Yieldify’s triggered onsite messages, feeding them directly into Bronto’s platform for timely email sequencing. Secondly, the Yieldify Conversion Platform is also able to effectively target visitors arriving on-site from Bronto email campaigns with relevant, personalized messages to deliver a seamless journey and a higher chance of conversion.

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“With GDPR and increasingly complex privacy laws worldwide, marketers are in more need than ever of means for building their email lists and executing on them successfully,” said Jay Radia, CEO of Yieldify. “Yieldify’s collaboration with Oracle Bronto enables marketers to easily build their databases and create seamless connections between email and onsite.”

“Joint Bronto and Yieldify customers can leverage the power of our sophisticated commerce marketing automation alongside Yieldify’s innovative Conversion Platform,” said Todd Jarvis, VP, Global Business Development, Oracle Bronto. “This in turn helps create customer journeys that are seamless and relevant, allowing brands to deliver better experiences and increase revenue.”

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