Newly Created Role Reflects Growing Brand Demand for Gen Z Strategy and Content

IMGN Media, the leading media company at the crossroads of Gen Z culture and content, announced Noah Mallin as Chief Brand Strategist. This newly created role reflects IMGN Media’s rapid growth as the go-to company for brands looking to engage with Gen Z audiences. With 10 channels across visual mobile-first platforms like Instagram, Snapchat and TikTok, IMGN Media brings brands to the center of internet culture with highly engaging original content. Mallin will report to IMGN Media CEO Barak Shragai.

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Mallin’s career has been devoted to social, digital and content marketing. He joins IMGN from Group M’s Wavemaker, part of WPP, where he was Managing Partner overseeing the Content and Experience team. There, he led content creation and partnerships, sponsorships, social design, live events  and brand experiences for such clients as IKEA, Adobe, and Paramount. His career has also included senior leadership and strategy roles at Digitas, Reprise Media and Business Wire.

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“I’m thrilled to be joining a company at the forefront of next generation storytelling like IMGN Media. Brands need to be able to connect with Gen Z on their terms and IMGN’s creativity and data do that better than anyone else,” Mallin noted.

“IMGN Media has grown audiences and revenue rapidly over the last few years ” said Barak Shragai, IMGN Media CEO. “This is the right time to have someone with Noah’s experience here to lead development of impactful strategies for our brand partners and to grow our branded content business.”

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